Senior Product Marketing Manager

At SpotOn, we’re helping restaurants and small businesses compete and win with flexible payment and software technology—backed by real people who really care. From seamless point-of-sale systems to integrated restaurant management solutions, every SpotOn tool is designed to help local businesses increase profits and create better experiences for their customers and employees.  

Recently, SpotOn was:

• Named one of Fast Company’s Most Innovative Companies of 2024
• Awarded Great Places to Work and Built In’s Best Workplaces for the third year in a row
• Selected as the Best Overall Restaurant POS by NerdWallet 
• Rated the top-rated point-of-sale (POS) for restaurants, bars, retail, and small businesses by Capterra users

We’re committed to caring hard and moving fast so that we can continue to grow and make a positive impact together. 

That’s where you come in. 

Senior Product Marketing Manager

In this role, you will work side-by-side with Product, Sales and Marketing to build products that are core to restaurants’ operations. You will play a crucial role in identifying market opportunities, driving sales and product focus, and go-to-market strategies to launch new features. You will be responsible for developing the launch strategy, product positioning and messaging to unlock new sales and bring our current customers more value. You’ll have the unique opportunity to collaborate across the organization with a high degree of ownership, accountability and visibility to senior leaders in the company. From the product conceptualization stage to driving adoption and deeper engagement among our customers, you will launch compelling products and drive some of the company’s key initiatives.

Essential Functions:

• Work with product to define and validate product market fit, market sizing and ideal customer profiles for product launches and sales direction
• Partner with Marketing and Sales colleagues to drive cross-functional, cross-channel sales efforts and campaigns to meet the growth objectives associated with product initiatives
• Own market & opportunity sizing, product positioning and messaging to better drive acquisitions and adoption from our customers 
• Work with Brand & Content teams to support the development of marketing assets & content to support product awareness, customer acquisition and engagement goals
• Partner with the data team to analyze product usage and adoption in order to identify areas of opportunity and make product and rollout recommendations
• Understand market and competitor trends to drive marketing and sales strategies.
• Build positive …