Senior Product Marketing Manager - Bill Pay & Invoicing
San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United States
In the 1930’s Procter & Gamble wanted to sell more soap, so they started running radio ads. It was a unique move at the time, but ended up paying off. Why? During the day, radios were airing serial dramas, regularly listened to by a large audience of homemakers. These ads did so well that soon other soap companies started sponsoring these radio shows, and the term “soap opera” was born.
A deep understanding of their target audience and some creativity was a successful formula for P&G, and that’s one that still works today. Mercury is looking for a Sr. Product Marketing Manager who is excited to gain a deep understanding of our audience – as well as our products and the broader market – to uncover insights that will inform the product roadmap and overall marketing strategy.
As a Sr. Product Marketing Manager, you will initially focus on Mercury’s Bill Pay and Invoicing products. You will know these products and accompanying features inside and out. You will be an expert in understanding and engaging with the needs of our target customers, and will have a deep understanding of their unique goals and challenges. And, you’ll own how we position and launch new bill pay and invoicing products and features, both to win new customers and retain existing ones.
Mercury is changing how startups bank* and in 2023, we grew transaction volume by 90% to $95B total. But we have even bigger ambitions. As a Sr. Product Marketing Manager, you will work hand in hand with product teams and the rest of the marketing team to bring Mercury’s bill pay and invoicing products to more and more ambitious companies (and people) around the world.
*Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust, Members FDIC.
Here are some of the things you’ll do:
- Develop and execute a comprehensive product marketing strategy to drive awareness, adoption, and revenue growth for Mercury's bill pay and invoicing products.
- Determine how we best educate and upsell our customers on bill pay and invoicing products throughout their customer journey.
- Go deep on our products, the market, and our customers in order to articulate product positioning, messaging, and value propositions.
- Use quantitative and qualitative data to understand what our customers need, and where …
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Remote within Canada or United States
Benefits/PerksBase salary Benefits Equity Total Rewards package
Tasks- Collaborate with product teams
- Develop marketing materials
- Develop product marketing strategy
Advertising Audit Banking Banking Services Collaboration Communication Creativity Customer Engagement Data Data analysis Email Campaigns Financial Financial technology Fintech Go-To-Market Strategy GTM Strategy Market Research Messaging Outreach Product Marketing Product Positioning Public Relations Relationship Management Sales SQL Value proposition
Experience6 years
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9