Senior Product Manager, Consumer Acquisition

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Our mission to deliver honest financial products that improve lives extends beyond borders. Consumers across the globe need safe, transparent financing. Our retail partners need Affirm to be there for them, wherever that might be. To help achieve this vision, we are expanding our product lines and becoming a global company.

As a Senior Product Manager on the Consumer Acquisition team at Affirm, you will play a pivotal role in shaping the future of consumer financial services, commerce, and payments. The Acquisition team is responsible for growing the adoption of Affirm products among consumers, and for driving traffic to the Affirm surfaces (web and apps). You will work closely with cross-functional teams including Product Marketing, Design, Engineering, Analytics, Finance, Legal and Compliance to define and build end-to-end experiences that will drive awareness, consideration and ultimately adoption of Affirm products, bringing users into the Affirm ecosystem. You should be someone who is outcomes-driven with a bias for action, unafraid to tackle challenging, ambiguous problems. 

What you’ll do

Customer Empathy:

• Become an avid user of Affirm products and an advocate of excellent user experiences to drive and retain customers into our surfaces.

• Partner closely with customer service and user research teams to surface the main customer pain points in the new user experience, and identify opportunities for improvements.

Strategy Development:

• Develop and execute a comprehensive consumer acquisition strategy aligned with company goals and OKRs.

• Identify new product opportunities and drive a comprehensive roadmap that’s informed by data analysis, competitive analysis, consumer insights, and your own discovery.

Product Development:

• Lead the end-to-end product lifecycle from concept to launch, focusing on features and enhancements that drive user acquisition.

• Own and maintain Product Requirement Documents (PRDs) that clearly outline user stories and feature requirements.

• Collaborate with design, engineering, and analytics teams to prioritize features and ensure timely delivery of product initiatives.

Conversion Optimization:

• Optimize user acquisition funnels by analyzing user behavior, conducting A/B testing, and implementing improvements to drive conversion rates. 

• Identify barriers to …