Senior PPC Manager, Meta

Who we are?

Admirals is a global growing FinTech company from Estonia. We started as a Neobroker, and today evolved into Admirals Ecosystem, meeting people's life-long needs and making personal financial management easy-to-use, affordable, and secure. We are constantly expanding and diversifying our product offerings using market segmentation and are known as the quality market leader throughout the years. Today, the Admirals team consists of over 350 professionals in 18 countries.

We are currently seeking an enthusiastic and skilled Senior PPC Manager focused on Meta to join our dynamic Marketing team and contribute to our Company's growth and marketing strategies.

Why you should become an Admiral?

• Equality and professional development - as an employer, Admirals believes in a balanced approach toward employee rights and gender equality. We care about your success and development, offering numerous training programs and benefits to enhance your skills and advance your career.
• Global support to the team - our experience in multiple geographical regions enables us to provide progressive policies that respect the value of individual and group cultures. We aim to offer an efficient infrastructure and responsive organization to support you in your daily work-related challenges.
• Our values - we value creativity, innovation, and the power of teamwork that we all bring to the table.

Requirements / What you will require / Good-to-haves:

• 5+ years of experience in digital marketing and mediabuying, with a strong focus on performance marketing;
• Experience in UA and running successful advertising campaigns for at least one international market (e.g., UK, MENA) for a mobile app and desktop;
• System approach to lead generation through paid channels (optimisation of ads, creatives, landing pages), region-focused approach;
• Focus on ROI, prioritise leads quality over quantity;
• Strong understanding of financial brokerage products, customer behavior, and industry regulations is a plus
• Experience in tools for ad creatives (Figma, Canva) is a plus;
• Experience in using AI is a plus;
• Yahoo Gemini and Google Ads experience is a plus;
• Good knowledge of English language, both written and spoken, is essential. The role requires effective communication with internal teams, external partners, and global stakeholders. C1+ level is preferable.

Responsibilities:

• Manage, and refine digital advertising campaigns predominantly on Facebook Ads, while also leveraging other related META platforms;
• Develop intricate models of ad buying on different international markets, including the UK, LatAM, and MENA to foster the growth of specific verticals and enhance our market presence;
• Deep dive into campaign analytics to derive data-backed decisions, ensuring optimal ROMI and LTV;
• Serve as the strategic leader and voice for all paid media related acquisition initiatives;
• Govern advertising budgets with a readiness to manage substantial funds, potentially scaling up to $200k on a weekly basis;
• Develop and implement A/B testing strategies to optimise ad copy, targeting, and landing pages;
• Collaborate with the account management team to develop promotional strategies.

What we offer / What you will get:

• Competitive salary based on experience and performance, which is subject to annual review;
• The chance to work on cutting-edge international FinTech projects with a team of over 400 experienced professionals;
• Opportunities for personal and professional growth;
• Absence of bureaucracy and the ability to be flexible in your decision making;
• Flexible hours - work whenever you feel comfortable, no 9-5 mentality