Senior PPC Manager, Google

Admirals is a global, fast-growing FinTech company based in Estonia.
We began as a Neobroker and have since evolved into Admirals Financial Ecosystem, a company that meets people's lifelong financial needs and makes personal financial management easy, affordable and secure.
We are constantly expanding and diversifying our product offerings using market segmentation and are known as a quality market leader.
Today, the Admirals team has over 350 professionals in 18 countries.

Requirements:

• 5+ years of experience in digital marketing and mediabuying, with a strong focus on performance marketing;
• Experience in UA and running successful advertising campaigns for at least one international market (e.g., UK, MENA) for a mobile app and desktop, including in-app, contextual, and media advertising.
• Practical/hands-on experience with Optimisation, Search query reports, Keyword Research etc.;
• Expertise in Google Ads, including Search, Display, and other related Google platforms;
• Advanced use of tools: Google Ads, Google Analytics, Business Manager, Semrush, Keyword planner, Hotjar, etc.;
• System approach to lead generation through paid channels (optimisation of ads, creatives, landing pages), region-focused approach;
• Focus on ROI, prioritise leads quality over quantity;
• Strong understanding of financial brokerage products, customer behavior, and industry regulations is a plus
• Experience in tools for ad creatives (Figma, Canva) is a plus;
• Experience in using AI is a plus;
• Good knowledge of English language, both written and spoken, is essential. The role requires effective communication with internal teams, external partners, and global stakeholders. C1+ level is preferable.

Responsibilities:

• Manage, and refine digital advertising campaigns predominantly on Google Search, while also leveraging other related Google platforms;
• Develop intricate models of ad buying on Google across different international markets, including the UK, LatAM, and MENA to foster the growth of specific verticals and enhance our market presence;
• Deep dive into campaign analytics to derive data-backed decisions, ensuring optimal ROMI and LTV;
• Govern advertising budgets with a readiness to manage substantial funds, potentially scaling up to $200k on a weekly basis;
• Develop and implement A/B testing strategies to optimise ad copy, targeting, and landing pages;
• Conduct competitor and target audience analysis to gain insights into market trends, customer behavior, and areas for improvement.

What we offer:

• Competitive salary based on experience and performance, which is subject to annual review;
• The chance to work on cutting-edge international FinTech projects with a team of over 400 experienced professionals;
• Opportunities for personal and professional growth;
• Absence of bureaucracy and the ability to be flexible in your decision making;
• Flexible hours - work whenever you feel comfortable, no 9-5 mentality