Senior Performance UX Designer

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

YOUR ROLE

Imagine a role where your design skills could directly influence business outcomes and improve customer lives. Join us as a senior performance driven product designer, where every design choice you make has the potential to increase revenue and enhance user satisfaction. This position requires a blend of creativity and analytical skills to craft user experiences that are not just functional and appealing but optimized for conversion and customer engagement. Be at the forefront of transforming user interactions into business success surpassing Conversion Rate Optimization (CRO) goals.

Achieving success in this position will stem from  your expertise in data-driven UI & UX design, mobile design, branding, and online marketing/advertising. Your role involves developing inventive and responsive design solutions for both mobile and web products, emphasizing optimization for conversions. You will contribute to the entire life cycle, spanning from initial sketches and conceptual wires to high-fidelity designs, prototypes, and through to development and implementation. You need to be proactive, someone who isn’t given tasks to execute but finds solutions to problems or opportunities themselves to test and optimize. Collaborating closely with the product team and cross-functional groups, your focus will be on consistently enhancing and optimizing UX to maximize conversion rates and achieve specific goals within the funnel.

SUCCESS LOOKS LIKE

• Creating end to end user experiences that convert, are intuitive, responsive, and scalable.
• Owning the process; initial ideation -> stakeholder presentations -> engineering hand-off -> A/B iterative testing and optimization.
• Uncovering insights, identifying opportunities and requirements, and presenting them to both peers and leadership.
• Initiating experiments, assessing their performance, and collaborating with the engineering to iterate and implement tests or features.
• Utilizing data and user testing to make informed decisions and clearly communicate them to stakeholders.
• Proactively finding areas of improvement in both normal UX and CRO across our various verticals.
• Identifying process/strategy improvements within the …