Senior Performance Marketing Specialist (Remote, Google & Meta Ads)

We are looking for a Senior Performance Marketing Specialist to join us full-time- double dot is a 100% remote friendly organisation, so the position can be hybrid or fully remote.

The successful candidate must demonstrate a proven track record on Google Ads & Meta advertising, for campaigns running in the Greek and English language. He/she will drive the ad campaigns operations and execution, test new growth opportunities and achieve aggressive goals. Our new team member should be highly analytical, intellectually curious, and data-driven.

What your typical day will look like
You can rest assured that no two days will look the same. You will work in a very fast paced environment, managing demanding accounts from Greece & abroad. Some typical day-to-day tasks include:

• Planning, executing and analyzing conversion, awareness & remarketing campaigns using Google Ads & Meta ads
• Communicating campaign progress and results to the client/stakeholder and managing their feedback
• Working with designers to optimize and test ad creative
• Monitoring progress against KPIs (CPM, CTR, CPC, CPL, CPA) and proposing all necessary actions in order to achieve goals
• Using Google Ads Editor to manage complex setups
• Analyzing landing pages and proposing UI/UX enhancements
• Liaising with web developers to ensure fixes are in place
• Using A/B split testing/tools and conversion optimization techniques
• Setting up remarketing lists & conversion tracking
• Creating predefined or custom reports depending on stakeholder needs.
• Assisting the sales team with new business pitches (high level strategy, projections, budget estimates, etc.)
• Staying up to date on the latest industry developments

Interdepartmental relationships

• Reports to: Digital Marketing Team Lead
• Supervises: None

Requirements

Minimum requirements

• University degree in relevant field (Business, Marketing, Mathematics, Economics)
• Minimum 3 years experience in managing complex Google Ads accounts (conversion oriented, e-commerce, awareness) on Google Search & Display Networks
• Minimum 3 years experience with Meta Ads (selecting and using Facebook/ Instagram advertising objectives, targeting audiences, utilizing audience insights, improving performance and delivery)
• Hands-on experience with Google Analytics 4 and especially with advanced features like custom reports, advanced segments, analytics remarketing etc.
• Exposure to high profile accounts (media spend> €300K annually per account)
• Advanced knowledge of spreadsheet applications (Excel, Google Sheets)
• Familiarity with tracking and reporting tools (e.g. Looker Studio)
• Analytical mindset with ability to measure, test & refine
• Google Ads Certified (Search, Display, Mobile)

Will be considered a plus

• Experience with other social ad platforms such as LinkedIn, Twitter, TikTok & Pinterest
• Google Tag Manager knowledge
• Experience in Search Engine Optimization
• Basic knowledge of HTML / JS
• Basic design skills 
• Experience with industry tools (Majestic, Moz, Ahrefs, SEMRush, Google Search Console, Crazy Egg)
• Facebook Blueprint Certification
• Agency experience
• Google Analytics Certified

Benefits

• Fully remote option
• Macbook
• Mobile data plan
• Perfomance bonus
• Training / attendance to industry events
• A gift and an extra day off on your birthday