Senior Marketing Manager
US Remote, United States
FORTNA partners with the worldâs leading brands to transform omnichannel and parcel distribution operations. Known world-wide for enabling companies to keep pace with digital disruption and growth objectives, we design and deliver solutions, powered by intelligent software, to optimize fast, accurate and cost-effective order fulfillment and last mile delivery. Our people, innovative approach and proprietary algorithms and tools ensure optimal operations design and material and information flow. We deliver exceptional value every day to our customers with comprehensive services and products including network strategy, distribution center operational design and implementation, material handling automated equipment, robotics and a comprehensive suite of lifecycle services.
At FORTNA, we believe in fostering a workplace that isn't just a job but a movement â a collective effort to redefine success and transform challenges into opportunities. "Join the Movement" encapsulates our commitment to a workplace culture that thrives on collaboration, celebrates diversity, and empowers every individual to contribute to something greater than themselves. Our Team. Our Passion. Our Approach.Â
How youâll make an impact
As the Sr. Manager, Marketing you will be responsible for developing and articulating FORTNAâs desired image and position by establishing and communicating the value proposition of our products, services and the company as a whole. Additionally, youâll drive the development of brand strategy, brand initiatives and execution of marketing plans that drive new business opportunities for FORTNA offerings. Your energetic and action-oriented style will be key as you help drive change in a fast-paced environment. Youâll contribute to our innovative, highly rewarding environment while taking part in the evolution and growth of our business.
As a key collaborator, youâll build relationships across the business assuring consistent and compelling communication of our brand across all markets and service lines, including digital communications, print collateral, website, and social media. By understanding FORTNA business objectives, the global markets in which FORTNA operates and industry trends, youâll develop and implement marketing plans that result in increased wallet share and market share.
Responsibilities of the position
- Conducting market and competitive research to monitor, track and discover current and future market trends. Tracking of global and industry trends to assist in development/presentation of an informed point-of-view and insights on relevant topics for executive level audience.
- Providing regular updates on trends and new developments to executive leadership, sales leadership and the company at large to inform and elevate conversations with clients and prospects.
- Developing and implementing messaging with a âŚ
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Collaborative culture Diversity celebration Growth Opportunities
Tasks- Build cross-functional relationships
- Conduct market research
- Create marketing plans
- Develop brand strategy
- Develop thought leadership content
Automation Brand Development Campaign Management Communication Competitive analysis Content Creation Design Digital Marketing Interpersonal Leadership Marketing Strategy Market Research Project Management Robotics Sales enablement Social media management Thought Leadership
Experience5 years
EducationBachelor's degree Master's degree
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9