Senior Marketing Manager

Posted: 1/21/2025

Weekly Hours: 40

Role Number: 160

Home Office: Yes

The application window will be open until at least February 25, 2025. This opportunity will remain online based on business needs which may be before or after the specified date.

About Harbor Compliance

Join Harbor Compliance, a pioneering leader in the compliance industry, recognized by Inc. 5000 and Deloitte Technology Fast 500. Merging with Labyrinth, Inc. in 2021, we've expanded our reach to over 35,000 clients, leveraging advanced technology to simplify business licensing and legal entity management. We’re a growing team, passionate about making compliance accessible and efficient for all businesses and nonprofits.

Harbor Compliance is seeking a dynamic Senior Marketing Manager to join our team. This role is pivotal in driving our company's growth by developing and executing innovative marketing strategies tailored to generate new client leads and increase Annual Recurring Revenue (ARR) through direct sales channels. The ideal candidate will thrive in a high-growth environment, possess a sharp analytical mind, and have a proven track record in direct sales and digital marketing. B2B or professional services experience is required, and experience at a startup is preferred. Additionally, the successful candidate will have experience building a marketing organization across multiple specialties.

Key Responsibilities:

• Lead Generation: Design and implement effective marketing campaigns to generate high-quality leads for the direct sales team, focusing on maximizing new ARR.
• Strategy Development: Develop strategic marketing initiatives based on deep market analysis and understanding of the target audience to capture market share and enter new markets.
• Campaign Management: Manage all aspects of marketing campaigns, from creative development through execution and performance analysis, ensuring alignment with growth objectives.
• Performance Metrics: Define and track key performance indicators (KPIs) related to lead generation and ARR growth to measure campaign effectiveness and ROI.
• Cross-Functional Collaboration: Work closely with the sales, product, and analytics teams to optimize the sales funnel and align strategies.
• Market Intelligence: Stay abreast of industry trends and competitor activities to anticipate market shifts and position the company as a leader in compliance solutions.
• Content Strategy: Oversee the creation of compelling content that resonates with target audiences and drives conversions.
• Team Leadership: Lead the development of a marketing team across multiple specialties, ensuring alignment with business objectives and growth goals.

Required Qualifications:

• Minimum of 5-7 years of experience in marketing and direct sales in a high-growth, technology-driven environment.
• …