Senior Marketing Manager

UMA is a nonprofit healthcare educational institution with a national presence. Headquartered in Tampa, Florida and founded in 1994, UMA offers content-rich, interactive online programs as well as hands-on training at our Clearwater, Florida campus. 

• Medical (including prescription), Dental, Vision (UMA subsidized)
• FSA/HSA (Depending on Medical Plan chosen)
• $50,000 Life Insurance (UMA paid)
• Additional Voluntary Life Insurance (Team Member paid)
• Employee Assistance Program – EAP (UMA paid)
• Long Term Disability (UMA paid)
• Short Term Disability (Team Member paid)
• Supplemental Insurance such as Critical Illness, Accident, and Hospital (Team Member Paid)
• Paid Time Off – 15 days accrued in year 1, 9 holidays, and 1 day of Volunteering Time Off
• 401k (eligible upon completion of 90 days of employment and must be at least 21 years of age)
• Pet Insurance
• Identity Theft Protection

Purpose of the Position:

The Senior Manager, Marketing develops and executes strategic marketing initiatives for one or more institutions of higher education to enhance student success and support institutional goals. This role focuses on processes and content to improve prospective student conversion, student engagement, and the overall student experience, while also contributing to brand-building efforts in local markets and nationwide. Additionally, the Senior Manager collaborates with various departments to ensure cohesive marketing strategies and leads efforts to research, recommend, and implement solutions that directly impact inquiry generation and student retention. This position is pivotal in driving the institution's mission forward by aligning marketing activities with the broader objectives of the organization.

What You’ll Do:

1. Support Marketing Needs: Assist the Senior Director with marketing needs for current and future ground campuses in specific local markets.
2. Develop Marketing Playbook: Create, document, and maintain the Local Marketing Playbook for launching new campuses and growing existing markets, including digital, traditional, and community-based marketing activities.
3. Execute Multi-Channel Strategies: Develop and execute multi-channel marketing strategies, including digital marketing, social media advertising, email and SMS marketing, and traditional advertising, aligned with organizational goals.
4. Collaborate with Public Relations: Work with the Public Relations team to incorporate local public relations plans into the Local Marketing Playbook.
5. Contribute to Strategic Planning with Institutional Impact: Lead planning for future initiatives that directly contribute institutional goals for campus expansion. Exercise of discretion and independent judgment with respect to matters of significance.
6. Write Briefs and Communicate: Write briefs and communicate with managers and other marketing leaders to plan and implement effective solutions.
7. Provide Status Reports: Provide weekly status reports to team members, leaders, and stakeholders.
8. Stakeholder Engagement: Meet with stakeholders for briefings and present projects and campaigns for approval including members of leadership teams contributing to the success of local ground campuses including but not limited to Finance, Admissions, and Student Finance.
9. Adapt to Fast-Paced Environment: Thrive in a fast-paced, goal-focused environment.
10. Respond to Stakeholder Needs: Respond promptly to stakeholder needs and requests.
11. Shift Focus as Needed: Shift focus to serve various organizational and marketing initiatives and provide solutions to challenges.
12. Conduct Research: Research stakeholders' services, plans, competitors, and target markets.
13. Deliver Projects on Time: Ensure projects are completed on time and within budget.
14. Participate in Pitches: Participate in pitches for new projects.
15. Coordinate with Analysts: Work with marketing analysts to review, investigate, and define recommendations for campaigns.
16. Review Performance Metrics: Review performance metrics and integrate learnings into the team's workflow.
17. Lead Meetings: Lead stakeholder meetings and communicate effectively with cross-functional teams.
18. Team Leadership: Opportunity to mentor junior members of the marketing team and future prospect of managing direct report(s) to support expansion of organizational goals.
19. Understand Student Personas: Understand prospective student personas and adjust content to fit changing needs.
20. Measure and Improve Campaigns: Measure campaigns consistently and identify gaps for improvement through data analysis.
21. Optimize Databases and Dashboards: Utilize complex databases and dashboards to optimize statistical efficiency and quality.
22. Analyze Campaign Results: Analyze campaign results and ROI, providing detailed reports.
23. Manage New Programs: Manage and launch new programs and student solutions.
24. Work Independently: Work independently and communicate key project details to leadership and team members.
25. Perform other duties as assigned.

Career Level Expectations:

• Recognized expert in a Marketing role (typically obtained through post-secondary education and work experience).
• Manage large projects or processes with limited supervision from people leader.
• Coach, review, and delegate work to proficient and entry-level professionals.
• Solve difficult and often complex problems through drawing from prior experience and in-depth analysis of issues, in collaboration with others.
• Desire for growth and professional development.

Required Skills/Experience:

• Bachelor's degree or an equivalent combination of education and experience.
• Experience in marketing for higher education, ground campuses, or brick-and-mortar establishments
• Demonstrated proficiency in MS Office (Word, Excel, PowerPoint) and other business tools such as Skype and Microsoft Teams.
• Understand and apply marketing best practices, including deliverability, responsive design, and A/B testing.
• Utilize tools like Excel dashboards, Google Analytics, UTM tracking, workflow and data visualization software, and survey and focus group data for reporting and analysis.
• Track and measure the return on marketing initiatives to ensure effectiveness.
• Exhibit strong interpersonal and customer service skills.
• Apply mature problem-solving skills to address complex business logic.
• Communicate fluently in verbal and written English and support a diverse and inclusive work environment.

Preferred Requirements:

• Any advanced degree or equivalent work experience, especially in a marketing field.
• Proficient in MS Office (Word, Excel, PowerPoint) and other business tools such as Microsoft Teams.
• Other skills or abilities.

Compliance: 

• Ensure Compliance: Demonstrate knowledge of and adhere to all applicable federal and state compliance requirements and regulations, including those prescribed by the U.S. Department of Education, state regulators, accrediting agencies, CIE, and internal policies and procedures.
• Communicate and Escalate Compliance Requirements: Effectively communicate compliance requirements to students and staff, and promptly escalate any compliance concerns to the Compliance department.

Work Environment/Physical Demands:

• This is a full-time remote position.
• Home office set up, quiet place to work, and ability to hard wire into high-speed internet connection.
• May require setup of computer equipment; accommodation consideration available upon request.
• Flexibility to work evenings and weekends, as needed.

Anticipated starting salary is based on experience and qualifications.

OUR VALUES

Our institutional values are shaped and validated by our team members. They describe how we strive to operate and are the standards of behavior we look to embody. 

ACT WITH INTEGRITY

We operate honestly and ethically in an industry-compliant fashion. We are fair and trustworthy in our interactions with all we serve. Our team members, at all levels, lead by example and strive to do the right thing for our students and for each other. We are disciplined professionals who strive to be straightforward and dependable.

CHAMPION STUDENT OUTCOMES

We live by a strong commitment to our students and are passionate about preparing them for meaningful careers. We are deeply dedicated to ensuring students’ educational and career success. We excel at building our students’ confidence and empowering them to reach their full potential.

COMMIT TO TEAM MEMBER SUCCESS

We are committed to our team members’ success and to each other’s success. We strive to create an environment that attracts and retains the best talent while offering continuous learning, professional development and career growth opportunities. We recognize and reward our team members for their contributions to the organization and to our students.

PURSUE RESULTS WITH PURPOSE

We pursue results with a sense of urgency and purpose. We take responsibility for achieving ambitious, measurable results and hold each other accountable. We think strategically and critically, greet new ideas and challenges openly, and look for innovative solutions to challenges.

HAVE FUN. BUILD ENERGY

Enjoying what we do is central to achieving our goals. Building energy, having fun, being optimistic and creating a positive working environment are all critical to our success and that of our students. We strive to be inspired and to inspire others. We consistently show appreciation and celebrate our successes, both large and small.

WORK AS ONE

We believe that diverse, inclusive teams produce breakthrough results. We strive to build and maintain positive relationships with colleagues from all types of backgrounds by showing respect and humility when interacting with each other and resolving conflicts in a constructive manner. By working together, we win together - as one - ensuring that the goals of the company are the focal point of our efforts.

UMA will NEVER ask you to send money or ask you to provide bank account information in order for you to get reimbursed for tools to work. If you have been contacted by someone claiming to be from UMA about a job posting, you can always verify the position at https://workatuma.com/