Senior Marketing Manager - Corporate

About Us:

YipitData is the leading market research and analytics firm for the disruptive economy and recently raised up to $475M from The Carlyle Group at a valuation over $1B.

We analyze billions of alternative data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments, and more. Our on-demand insights team uses proprietary technology to identify, license, clean, and analyze the data many of the world’s largest investment funds and corporations depend on.

For three years and counting, we have been recognized as one of Inc’s Best Workplaces. We are a fast-growing technology company backed by The Carlyle Group and Norwest Venture Partners. Our offices are located in NYC, Austin, Miami, Denver, Mountain View, Seattle, Hong Kong, Shanghai, Beijing, Guangzhou, and Singapore. We cultivate a people-centric culture focused on mastery, ownership, and transparency.

About The Role:

As our Senior Marketing Manager, you will have the opportunity to help define the vision, build a team, and scale marketing for a fast-growing company.

This is an excellent opportunity for a dynamic marketing generalist with 4+ years of relevant marketing experience in a fast-paced environment. In this role, you will have the opportunity to accelerate YipitData’s growth by building a world-class marketing engine. 

As a valued thought partner, you will collaborate with the sales and product functions at YipitData to create and execute complex, multi-channel marketing strategies. 

As a Senior Marketing Manager, you will:

• ​​Manage paid media campaigns to drive customer acquisition and engagement.
• Create compelling content that resonates with our target audience.
• Plan and execute field marketing activities, including conferences and small dinners co-hosted with current clients.
• Develop and manage email marketing and lifecycle marketing strategies for current corporate customers.
• Collaborate with the Corporate leadership team to develop and implement comprehensive marketing strategies.
• Understand and optimize key lead drivers such as email and social media to achieve business goals.
• Partner with internal and external stakeholders to drive critical strategic projects.
• Leverage and improve marketing tools and technologies to enhance efficiency and functionality.

You are likely to succeed If:

• 4+ years of relevant marketing experience in data, market intelligence, or B2B SaaS
• Experience creating and executing online and offline marketing strategies
• Have exceptional operational skills including:
• Organization, project management, and …