Senior Marketing Director

WHO WE ARE:

24 Hour Home Care is a trusted in-home care company committed to making a positive impact in people's lives every day. For more than 15 years, it has delivered high-quality and personalized caregiving services to people of all ages and individuals with developmental and intellectual disabilities. Today, it provides caregiving services to more than 16,000 clients and employs more than 16,000 caregivers. By putting people first, striving for excellence, and investing in purposeful innovation, 24 Hour Home Care redefines what it means to care. Learn more at www.24hrcares.com.  

WHO YOU ARE:

You are a passionate and performance-driven team player, eager to take on a key role in our company’s growth. You embody Team 24’s Care & Compete Principles and Competencies: 

In the spirit of Own(ing) It With Courage, we encourage you to check out our Glassdoor Page to learn more about 24 Hour Home Care and to leave a review about your experience: 24 Hour Home Care: Glassdoor Page

Sound interesting? Read on for more details! 

THE ROLE:

As a strategic and customer-focused commercial leader, you will develop and implement marketing strategies that drive innovation at 24 Hour Home Care and aligning with the company's core mission and values. Your leadership will help translate market insights into actionable strategies that support enterprise-wide goals. Partnering cross-functionally across various teams, you’ll shape the marketing landscape to deliver value and create a shared vision that drives both short-term wins and long-term growth. 

Primary responsibilities include: 

1. Lead the development and execution of a comprehensive marketing strategy that aligns with company growth targets and market insights, ensuring the marketing department is a critical contributor to enterprise success.
2. Provide strategic recommendations and thought leadership to influence the overall business strategy Community Supports (CS) Division.  
3. Define and articulate a clear brand strategy that strengthens the company’s presence as a leader in the home care industry. Ensure brand messaging consistently reflects our mission, values, and key market differentiators across all channels.
4. Translate strategic market insights into engaging, actionable content and collateral that resonates with key stakeholders, including clients, employees, and partners. Lead the creation of compelling narratives to enhance our value proposition.
5. Partner with senior leadership to elevate the company's thought leadership and build a proactive presence at key industry events and trade shows that advances company goals.
6. Lead the creation and refinement of customer and caregiver acquisition strategies, leveraging data-driven approaches, segmentation, and insights to optimize market penetration and improve retention.
7. Drive brand innovation and product lifecycle management, overseeing product launches, extensions, and mature brand strategy to maximize impact across the lifecycle.
8. Lead cross-functional initiatives that align with the company’s broader business objectives, ensuring that marketing remains tightly connected to sales, operations, and other key departments.
9. Develop, manage, and optimize the marketing budget, ensuring alignment with enterprise-wide goals and maximizing return on investment.
10. Oversee marketing operations and automation to create measurable improvements in sales, customer acquisition, onboarding, and operational performance. 

This position is remote however will need to come in 1x a month for an office day for leadership meetings or business reviews dependent on business needs. 

WHAT YOU BRING TO THE TABLE:

Qualifications and Skills

• 7 - 10+ years of effective strategic and creative marketing experience with a solid track record of building national brands, campaigns, and acquiring/retaining customers with strong ROI across online and offline mediums.
• Highly energetic, positive, and professional team player and leader with exceptional interpersonal skills who can embrace the mission and culture of the company and practice our core values.  
• Recent and current creative and analytical experience utilizing digital and social marketing to drive results.
• Excellent verbal and written communication skills; understands the importance of being Clear, Concise, and Compelling.
• Strong time management and organizational skills in a fast-paced environment.
• A true passion for helping others.
• Consistent history of exceeding prescribed goals and leading successful teams
• Proven work experience as a B2B and B2C Sales Manager in high volume environments where coaching is a key focus 
• Dynamic leadership abilities and an ability to find opportunity in change  
• Experience implementing new sales processes & workflow improvement 
• Hands on experience with CRM software (Salesforce preferred), Microsoft PowerPoint, and Microsoft Excel  
• In-depth ability to develop and execute strategies to handle common B2B and B2C objections 
• Excellent interpersonal and team management skills  
• Strong analytical and organizational skills, including acute attention to detail 
• Problem solving attitude  
• Effectively able to allocate and flex resources in multi-step sales processes to address the needs of the moment

WHAT WE BRING TO THE TABLE:

24 Hour Home Care is an Equal Opportunity Employer that is proud of its culture of diversity and inclusion.  Individuals seeking employment are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.  Additionally, 24 Hour Home Care will consider qualified candidates with criminal histories in a manner consistent with the law.

Qualified applicants with criminal history will be considered for employment in accordance with California Fair Chance Act and the Los Angeles County Fair Chance Ordinance for Employers, ensuring individuals with criminal history have fair and equitable access to opportunities for gainful employment in the unincorporated areas of LA County. 

Upon review, should criminal history have a direct, adverse, and negative relationship, 24 Hour Home Care will conduct an Individualized Assessment and provide a Preliminary Notice of Adverse Action; specifying the laws or regulations that impose such restrictions.  At which point, 24 Hour Home Care will review the prospective hire’s written response and mitigating circumstances before making a final decision. Should withdrawal of a conditional offer of employment be determined, 24 Hour Home Care will provide a copy of the Second Individualized Assessment.

Individuals have the right to reach out to the LA County Department of Business and Consumer Affairs to file a complaint or if you require additional information.

• By Email: info@dcba.lacounty.gov
• By Web: https://dcba.lacounty.gov/contact-us/
• By Phone: (800) 593-8222

For California applicants: by applying for this position, you acknowledge and consent to the collection, use, and disclosure of your personal information in accordance with our privacy policy and the California Consumer Privacy Act (CCPA).