Senior Marketing Analyst

At Ada our mission is to make customer service extraordinary for everyone and our vision is a world where every customer interaction is resolved by AI. Ada is an AI-powered customer service automation platform that makes it easy for businesses to automatically resolve the greatest number of customer service conversations — across channels and languages - with the least amount of effort.   Since 2016, Ada has powered more than 4 billion automated customer interactions for brands like Wealthsimple, Canva, AirAsia, Yeti, and Square. Born in Toronto, Ada serves companies and their customers worldwide. For more information, visit www.ada.cx

We are seeking a Sr. Marketing Analyst to drive pipeline growth through full-funnel optimization - from paid/organic channels to lead routing and conversion. As the analytical authority, you will analyze marketing metrics, optimize the funnel, and report on pipeline performance across channels, delivering insights on opportunities and risks. Additionally, you will maintain the marketing reporting infrastructure, ensuring alignment with KPIs.

About You

• Degree in Math, Statistics, Economics, or similar field 
• 5+ years experience in data analytics/science, business analytics, or marketing analytics
• Strong understanding of marketing/sales funnel analytics and performance metrics
• Proficiency in data analysis and visualization tools (i.e., Looker, SFDC, Google Analytics, HockeyStack, etc.)
• Experience with A/B testing, media mix modeling, and multi-touch attribution
• Experience optimizing for website performance and SEO (Google search console)
• Track record leveraging large dataset to develop recommendations and implementation plans
• Excellent written and verbal communication skills with strong executive presence and proven ability to rally others around a vision.

Outcomes

• Define and execute strategies for growing the sales pipeline through full funnel optimization, from paid/organic campaigns, to lead routing and conversion  
• Provide recommendations to marketing leadership to inform overall strategy and pipeline generation efforts
• Develop and maintain an pipeline attribution model and provide recommendations to efficiently growth pipeline 
• Monitor competitive environment to ensure our performance marketing strategy is positioned for success 
• Build tools, dashboards and reports to monitor performance of pipeline generation efforts
• Analyze conversion performance of existing web pages; provide recommendations for improvement
• Improve SEO of key pages by recommending technical changes (e.g., HTML structures) and content changes (e.g., keywords, page layout, additional blogs).
• Work collaboratively with Marketing Operations to ensure leads are processed according to agreed SLA

Benefits

• Competitive salary 
• Unlimited vacation
• Wellness account
• Extended health coverage
• Dental/optical/travel insurance
• Life insurance
• Employee and family assistance plan

Perks

• Flexible work schedule
• Remote-first, In-person friendly work environment 
• Development opportunities

The expected salary range for this position is $96,000 to $130,000. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

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About Us

Ada is a rapidly growing company in a thriving AI ecosystem. We optimize our communication, collaboration, and work ethic for the digital world instead of in-person. We are building the workplace of the future to build the customer experience of the future. With flexible working hours, together we'll determine a schedule that fits your style and the requirements of your role. We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners, and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company.

We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities, even if you don’t meet every qualification we listed, because members of marginalized communities are less likely to apply if they don’t meet every qualification. We believe that without you, we cannot progress. At Ada, we don’t stand for tokenism. We stand for representation.

Our values are our fundamental driving forces for decision-making. They are the heart of what we stand for and are critical to our next phase of growth. You can learn more about our values and Ada’s founding story on our Careers page.

Everyone has their own unique talents. Even if you don’t meet 100% of the above qualifications, tell us why you’d be a great fit for this role in your application.

 

 

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