Senior Market Development Manager - Hernia Repair and Bariatric Surgery

We anticipate the application window for this opening will close on - 27 Dec 2024

 

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

Our Medical Surgical Portfolio enables earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less-invasive solutions.

Advanced Surgical Technologies sets the standard for Minimally Invasive Surgery (MIS) by creating innovative surgical products and services that focus on obesity and diseases and conditions of the gastrointestinal tract, lung, abdominal wall, pelvic region, and the head and neck.

The role of marketing has never been more central to the growth for Medtronic. We value marketers with strong Customer and market insights, which are foundational to our ability to respond to customer needs. Value proposition, content, and messaging expertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliver is vital to the growth of our new technologies and services. We strive for an integrated, seamless experience to meet our customer expectations and demands

We are seeking an enthusiastic Senior Market Development Manager for hernia repair and bariatric surgery.  This person will lead programs to help leverage the breadth of Medtronic’s Hernia & Bariatric surgery portfolio to enable patient awareness, education and acquisition while facilitating improved patient outcomes for foregut surgery.  

The Senior Market Development Manager is responsible for leading, planning and executing disease state strategy, portfolio marketing and market development programs in support of the US Region strategic imperatives, including driving leadership, procedural volume, market share, and patient access. This person will also develop and manage all KOL (Key Opinion Leader) relationships for the assigned specialties.  The role reports to the Director, Market Development & Customer Engagement in Commercial Excellence.

This role is open to remote within the United States.

Key Responsibilities:

• Disease state Leader and Owner: act as internal subject matter expert for hernia surgery, with specific focus (70% of time) in abdominal wall reconstruction, inguinal and ventral; 30% of time spent on bariatric surgical procedures, and be a leader to external stakeholders of the disease states for the Surgical Innovations business

• Closely partner with the Global & Regional Hernia and Obesity & Metabolic Health leads and key cross functional partners on overall strategy and lead the regional refinement and execution of the US market development strategy

• Execution Lead: Lead the development, planning, and execution of market development, procedure growth and portfolio growth initiatives that align with priority regional goals and strategies. This includes the creation of messaging, marketing programs/collateral, and demand generation campaigns, in partnership with cross-functional team members, to enable the advancement of hernia repair and bariatric surgery by Advance Surgical. This includes, but not limited to Sales adoption tactics, industry conference symposia, and other demand generation initiatives.

• Develop and execute market access programs targeting healthcare stakeholders, including providers, patients, and payers – that measurably improve patient access and drive sustainable growth in target therapeutic procedures

• Lead and build influential partnerships across regional/ global marketing, sales, medical affairs, HEOR and other groups to align Surgical Innovations portfolio offering to customer and patient needs

• Lead key opinion leader (KOL) and medical society/ advocate strategy in Hernia and Obesity & Metabolic Health with Medical/Clinical team to establish care guidelines, guide clinical evidence & value-based care initiatives to establish programs that drive acceptance of key procedures and guidelines that support the Surgical Innovations portfolio

• Develop conference strategies and lead Medtronic events at conferences

• Lead and execute strategy for market research and physician advisory boards to inform market growth strategies and refine US Region strategy

• Influences investment decisions in technologies, therapies and services by leveraging subject matter expertise and market insights.

• Continually evaluate and recommend timely adjustments of disease state strategy and execution tactics to meet changing market and competitive conditions.

• Travel approximately 35%

Must Have: Minimum Requirements

• Bachelor’s degree and a minimum of 7 years of experience including experience in Marketing, Market Development, Strategy, Sales and/or Professional Procedural Education,

Or

• Advanced degree with a minimum of 5 years of experience including experience in Marketing, Market Development, Strategy, Sales and/or Professional Procedural Education

Nice to Have

• MBA

• Sales experience

• Experience in the hernia and/or bariatric space, surgical experience highly preferred

• KOL development experience

• Proven track record of success in planning and executing market growth strategies.

• Strong and on-time execution focus with stakeholders including Sales teams in a dynamic environment with an ability to be agile.

• Experience working with key societies and physician leaders to develop and execute strategic initiatives.

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Benefits & Compensation
 

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
 

Salary ranges for U.S (excl. PR) locations (USD):$127,200.00 - $190,800.00

This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP).

The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification/education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week: Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).

 

The following benefits and additional compensation are available to all regular employees: Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

 

Regular employees are those who are not temporary, such as interns.  Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

 

Further details are available at the link below:

Medtronic benefits and compensation plans

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people. 
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here.

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

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