Senior Manager, Website Marketing

The Role
As the Senior Website Marketing Manager, you will play a crucial role in driving Wpromote’s online strategy, managing our website, and enhancing the overall website experience. You will focus on increasing website traffic, optimizing user journeys, managing website content, and improving key performance metrics such as bounce rates and conversion rates. In addition, you will serve as a liaison to the Wpromote Agency Marketing Account team, acting as an advocate for the agency's marketing initiatives and ensuring that our internal marketing efforts align with the agency marketing team’s objectives. The Senior Manager, Website Marketing will report to the Senior Director, Demand Generation based on the West Coast.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:-Half-day Fridays year round-Unlimited PTO-Extended Holiday break (Winter)-Flexible schedules-Work from anywhere options*-100% paid parental leave-401(k) matching-Medical, Dental, Vision, Life, Pet Insurance-Sponsored life insurance-Short Term Disability insurance  and additional voluntary insurance-Annual Class Pass Credits and more!
The anticipated annual salary for this role will range from $75,000 - $95,000, based on a variety of factors unique to each candidate, including skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and the respective state’s salary threshold for exempt employees. At Wpromote, pay ranges are subject to change and are based on specific market medians for similar jobs according to third-party salary benchmark surveys. Individual pay within that range can vary due to skills, experience, and available budget.  The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job ScamsWpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-JJ#LI-Remote

You Will Be

• Overseeing the Wpromote website, ensuring it is optimized for user experience, SEO, and conversions
• Regularly update and manage website content, and implement strategies to drive traffic and engagement
• Analyzing and improving the user journey on the website, from entry points to conversion, to enhance engagement, reduce bounce rates, and maximize conversion rates
• Monitoring website traffic, user behavior, and key performance indicators (KPIs), using data-driven insights to drive continuous improvement
• Developing and executing a content strategy for the website that aligns with the overall brand and marketing objectives, collaborating with content creators and the creative team
• Implementing and testing strategies to improve conversion rates across the website (CRO), including A/B testing, personalization, and landing page optimization
• Acting as a primary point of contact for the Wpromote Agency Marketing Account team within the agency client success team, ensuring seamless communication and collaboration to execute the agency account plan effectively
• Working closely with the Demand Generation Marketing team to monitor and analyze the performance of agency-led marketing initiatives, identifying areas for improvement and driving strategic recommendations
• Partnering with internal stakeholders, including the Brand, Creative, and Content teams, to ensure all digital marketing efforts are cohesive and aligned with the broader marketing strategy
• Providing regular performance reports and insights to senior leadership, highlighting key successes, areas for improvement, and actionable next steps.

You Must Have

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field
• 5+ years of experience in digital marketing with a focus on website management, traffic growth, and conversion optimization
• Strong experience with website analytics tools (e.g., Google Analytics), SEO tools, A/B testing, and CRO strategies
• Proven track record of successfully managing and optimizing websites to achieve growth targets
• Excellent communication skills and the ability to collaborate effectively with cross-functional teams
• Strong project management skills and attention to detail
• Data-driven mindset with the ability to translate insights into actionable strategies.

Nice To Have

• Experience working with or within a digital marketing agency

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS. Apply