Senior Manager, Student and University Outreach - California

CodePath is reprogramming higher education to create the most diverse generation of engineers, CTOs, and founders. We deliver industry-vetted courses and career support centered on the needs of Black, Latino/a, Indigenous, and low-income students. Our students train with senior engineers, intern at top companies, and rise together to become the tech leaders of tomorrow.

With 30,000 students and alumni from 700 colleges now working at 2,000 companies, we are reshaping the tech workforce and the industries of the future. CodePath is supported by Amazon, Andreessen Horowitz, Blue Meridian Partners, Comcast, Google, JP Morgan Chase, Knight Foundation, Meta, New Profit, and Salesforce, among others. In 2024, CodePath was recognized as one of the Most Innovative Companies in Education by Fast Company. To learn more, visit www.codepath.org.

About the Role

Location: Remote, United States – Los Angeles Area Residence Required for In-Person Events as Needed

Duration: FTE

Reports To: Senior Director of Student & University Marketing

Compensation: $110,000 - $150,000 per year

In recent years, California and Los Angeles in particular has emerged as a key region for CodePath, with over 34,500 computer science students and more than 100 higher education institutions in the greater LA area. CodePath has captured 2% market penetration, with 554 students enrolled in 2024, and is seeing rapid growth in the region, particularly at UC Irvine, various California State Universities, and UC schools. As a major tech hub, LA is home to global giants such as Snapchat, Tinder, Google, Facebook, Netflix, Amazon, Apple, YouTube, Buzzfeed, and Salesforce, offering key partnership opportunities. 

To accomplish this, CodePath is hiring a Senior Manager, Student and University Outreach for California to supercharge our student enrollment growth trajectory and lay the foundations of a regional flywheel. By developing champions at higher education institutions, leading organic growth through student channels, and executing marketing playbooks, the Senior Manager Student and University Outreach will lead CodePath’s student enrollment growth and market penetration in California. 

We are looking for someone who is skillful in building student focused ecosystems that comprise of students, corporations, faculty and local community organizations to drive student enrollment. To be successful in this role you’ll need to be someone who is energized by going onto campus to talk directly to students and faculty, who enjoys designing and executing student facing events and marketing campaigns to build brand awareness and loyalty, and takes great pride in the impact of their work. 

Key Activities 

Market Penetration & Growth

• Grow awareness of CodePath's programs and brand among all California CS students to drive regional enrollment growth

• Deepen CodePath's brand and program awareness at key universities to enroll over 15% of the CS student population

• Organize info sessions and awareness campaigns at target universities with Tech Fellows

• Manage student recruitment initiatives including digital outreach, on-campus events, and event attendance. Set and track enrollment goals.

• Collaborate with internal stakeholders to facilitate logistics of executing programs 

Community Engagement

• Recruit, train, and manage Tech Fellows for on-campus marketing activities to foster community and reach enrollment targets  

• ​​Identify and attend events at conferences or campus visits as a local ambassador for CodePath

Relationship Building

• Lay the groundwork for deeper partnerships by connecting student and faculty champions; support onboarding of new for-credit university programs

• Cultivate relationships with corporate and funder partners for regional success

• Connect with community organizations that can facilitate our expansion in the region

• Collaborate closely with our for-credit partnerships team to grow higher education relationships toward deeper engagement 

Key Success Metrics

• 2x the number of California students YoY for the Summer 2025 semester

• Enroll 24,000 students nationally in 2025 with at least 40% BLI and 60% underserved

• Grow at least 7 new schools to over 10% penetration focused in priority expansion regions and building a repeatable marketing playbook for sustainable growth  

• Drive 14x student enrollment growth in California by 2028

• Develop at least 1 champion from various levels of University systems (Provost/Dean, CS Chair, Faculty, Staff, Student organizations etc.) at all 68 target higher education institutions

Qualifications

• Self-starter with a drive for results and passion for growth. You are comfortable working in a fast-paced environment, and you’re not afraid to roll up your sleeves to get the job done

• Experience executing targeted campaigns that effectively engage CS student populations through both digital and traditional channels to maximize reach and engagement

• Track record of fostering partnerships with local organizations and community groups to enhance visibility and drive student recruitment

• Proven ability to cultivate long-term partnerships with university stakeholders to advocate for CodePath’s initiatives

• Track record of scaling programs in a higher education environment

• Knowledge of the higher education market in California

• Strong communication and writing skills

• Experience managing Partner Relationships

• Experience with Hubspot or related marketing automation tools

• Passion for equity, education, and social impact

• This is a remote position; however, residing in the Los Angeles Area is required, as the role involves regular visits to local universities and engagement with students in the area

Nice to haves

• CS-specific knowledge and awareness of CS education & nonprofit landscape

• Experience working in a B2C/B2B dual-sided marketplace start up

• Existing relationships with universities and colleges in the Los Angeles area and throughout California

Compensation

CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Senior Manager level position at an annual salary of $110,000 to $150,000. Salary is determined based on your relevant experience and skills as evaluated through our interview process.

Benefits

We offer a comprehensive benefits package for full-time employees, including:

• Medical, Dental, and Vision Coverage: 90% of premiums paid for full-time employees and their dependents

• Flexible Time Off: Flexible vacation and sick time with 12 company-paid holidays, plus a week-long "winter break" office closure from Christmas to New Year’s. Employees are encouraged to take time as needed

• Flexible Work Environment: Enjoy a flexible workplace and schedule that supports work-life balance

• Ergonomic Office Setup: CodePath provides a laptop, monitor, and ergonomic equipment to support your productivity

• Professional Development: Annual stipend for professional growth and skill development

• Retirement Savings: Option to voluntarily contribute pre- and post-tax earnings to our 401(k) plan

• Paid Parental Leave: 10 weeks of paid parental leave to support growing families

• Leadership Development: A commitment to fostering leadership from within the organization

• Meaningful Impact: Frequent opportunities to connect with the students, universities, and communities we serve

• Industry Connections: Engage, collaborate, and partner with top technology companies, venture capitalists, and engineering leaders

About the Current Team

We are individuals from a multitude of backgrounds, experiences, and unlikely stories, all connected by a single dream: a world in which regardless of background, socioeconomic status, gender, or race all people have pathways to reach their full potential.

With a staff and board that cares deeply about diversity and equity, we believe that diverse perspectives and backgrounds create a richer work environment and enhance our ability to pursue our mission.

Note: Research suggests that women and BIPOC individuals may self-select out of opportunities if they don’t meet 100% of the job requirements. We encourage individuals who believe they have the skills necessary to thrive at CodePath to apply for this role.