Senior Manager, Retention & Lifecycle Marketing (Remote)

ezCater is the leading food for work technology company in the US, connecting anyone who needs food for their workplace to over 100,000 restaurants nationwide. For workplaces, ezCater provides flexible and scalable solutions for everything from recurring employee meals to one-off meetings, all backed by 24/7 customer service with real humans. ezCater also enables companies to manage their food spend in a single, customizable platform. For restaurant partners, ezCater helps them grow their business by bringing them more orders and new high-value customers. To learn more, visit www.ezcater.com.

We are seeking a Senior Manager, Retention and Lifecycle Marketing to lead our customer retention and growth efforts. We’re looking for a dynamic marketer who is prepared to innovate customer retention efforts beyond traditional CRM marketing approaches. Does that sound like you? 

The ideal candidate will have a proven track record in both driving retention and growth through customer communications (email, SMS, push notifications) and executing campaigns across multiple customer touchpoints (paid media, on-site promotions, loyalty). This person will have a proven track record of optimizing key metrics such as conversion rates, monthly active users, and churn rates along with customer behavior to drive campaign performance.

What You'll Do:

• Develop and execute strategic campaigns to increase customer retention and grow bookings through email, SMS, push notifications, on-site and in-app messaging, and paid media
• Drive performance across all areas of the customer lifecycle – from adoption, to expanding share of wallet, to winning back lapsed customers
• Lead and mentor a team of lifecycle marketers, fostering their skill development and career growth
• Analyze and translate data from various sources (eg. reporting dashboards, customer insights) into actionable insights, recommendations and strategic plans to enhance customer touchpoints, drive engagement, and improve conversion rates.
• Identify areas for optimization and implement strategies to improve campaign effectiveness
• Partner with the growth acquisition team to increase retention effectively and efficiently using paid media
• Utilize segmentation techniques to customize communications and marketing campaigns

What You Have:

• 10+ years of marketing experience, with a background in customer adoption, engagement, and retention. B2B2C/B2C e-commerce or marketplace experience is strongly preferred.
• Experience driving customer lifecycle marketing strategies and executing creative, high-performing multi-channel campaigns
• Experience leading, mentoring, and growing a team of performance marketers
• Deep expertise in leveraging data from various sources to optimize tactics, …