Senior Manager, Product Marketing

Senior Manager, Product Marketing

About Us:

BlackSky is a real-time intelligence company. We own and operate the world's most advanced space-based intelligence platform and provide customers satellite imagery, automated analytics and high-frequency monitoring of strategic locations, economic assets and events from around the globe. BlackSky is trusted by the most demanding allied military and intelligence organizations and commercial companies to deliver foresight into critical matters that affect national security and the economy. BlackSky's data enables governments and businesses to see, understand and anticipate change as it happens, giving them the ultimate strategic advantage so they can act quickly. Our global team works with cutting-edge technology to make a difference around the world and prides itself on being people-first, customer-focused and fun.

As a Senior Manager of Product Marketing, you understand BlackSky’s customers, their businesses objectives and how to guide them toward a solution. In this role, you will communicate product value across a variety of channels and for various audiences, including employees, partners, prospects, customers and the public. Reporting to the Senior Director of Marketing and working across product management, sales, account management, proposals and marketing teams, you will craft and promote meaningful narratives that accelerate sales opportunities and showcase the value of our capabilities. Your role will involve researching complex topics, translating technical information into easily understandable language and primarily focused on content creation. The ideal candidate is relentlessly curious in pursuit of a deep understanding of target audience, our capabilities and market dynamics.

While the locations listed in the job posting are ideal, we would love candidates near either our Herndon, VA or Seattle, WA offices. We may also consider remote candidates in certain states. 

Responsibilities:

• Research the market, competition and ecosystem to inform BlackSky’s efforts and make key contributions to marketing and product strategy. 
• Craft world-class positioning and messaging frameworks, mapped to business goals.
• Create high-quality content for various platforms, including public material like websites, blog posts and customer presentations, how-to guides, demos, white papers, and technical documentation. 
• Lead cross-functional teams in planning and execution for external product launches.
• Develop and execute go-to-market strategies and campaigns to drive interest, engagement and ultimately build pipeline for new and existing products. 
• Become an expert on BlackSky’s capabilities and how to demonstrate their value for a variety of audiences. 
• Collaborate with cross-functional teams to ensure consistency and brand alignment across technical sales documentation. 
• Lead through influence to develop buy-in for the messaging internally while consistently assessing our positioning and being open to evolve the message. 
• Train the Sales team on messaging and pitching our products and capabilities with a value-led approach. 
• Stay updated on industry trends and product marketing best practices, to inform marketing and positioning strategies.
• Other job-related duties as assigned.

Required Qualifications:

• A minimum of eight years of experience in global product marketing in a hyper-growth startup, or a defense, technology, or SaaS company.
• Proven experience developing product launch strategies and plans for international audiences.
• Exceptional writing and editing skills, with experience doing so quickly and on tight deadlines.
• An understanding of the buyer’s journey, with experience mapping content and tactics to buyer’s journey stages.
• Demonstrated analytical and problem-solving skills, with the ability to prioritize and deconflict stakeholder feedback.
• Outstanding communication skills with the capacity to explain and translate complex technology concepts into simple and intuitive narrative.
• Detail-oriented with a focus on accuracy and completeness. 

Preferred Qualifications:

• Technical background or solid understanding of SaaS platforms or AI/ML.
• Familiarity with the U.S. Government or defense and intelligence missions. 
• Experience creating multimedia content, including demo videos and other pieces in a publishable state. 

Life at BlackSky for full-time benefits eligible employees includes:

• Medical, dental, vision, disability, group term life and AD&D, voluntary life and AD&D insurance
  • BlackSky pays 100% of employee-only premiums for medical, dental and vision and contributes $100/month for out-of-pocket expenses!
• 15 days of PTO, 11 Company holidays, four Floating Holidays (pro-rated based on hire date), one day of paid volunteerism leave per year, parental leave and more
• 401(k) pre-tax and Roth deferral options with employer match
• Flexible Spending Accounts
• Employee Stock Purchase Program
• Employee Assistance and Travel Assistance Programs
• Employer matching donations
• Professional development
• Mac or PC? Your choice!
• Awesome swag

The anticipated salary range for candidates in Seattle, WA is $150,000-$160,000 per year. The final compensation package offered to a successful candidate will be dependent on specific background and education. BlackSky is a multi-state employer, and this pay scale may not reflect salary ranges in other states or locations outside of Seattle, WA.

BlackSky is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer All Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other characteristic protected by law.

To conform to U.S. Government space technology export regulations, including the International Traffic in Arms Regulations (ITAR) you must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State.

EEO/AAP/ Pay Transparency Statements: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf