Senior Manager, Paid Media, Digital Banking

COMPANY DESCRIPTION:  Forbright is a nationwide full-service bank and lender helping accelerate the transition to a sustainable and low-carbon economy. Headquartered in Chevy Chase, Maryland, Forbright is committed to accelerating the transition to a sustainable economy by financing visionary leader in clean energy, healthcare, technology, financial services, real estate, and other industries with extraordinary service.
COMPANY CULTURE:  We are a dynamic, high energy, fun, and fast-paced organization that has an exciting growth trajectory, meaningful mission, and embedded responsible environmental, social, and governance practices into our daily interactions. We offer our team members a culture of collaboration, inclusion, flexibility, recognition, and giving back. We look to hire individuals that are passionate about our mission, and who are motivated, customer and results-oriented, innovative, adaptable, and thoughtful.
COMPANY MISSION:  We are a mission-driven institution. We operate a sound dynamic institution that is well capitalized, liquid, profitable and uses best practices to manage risk and assure compliance with laws and regulations. We use Forbright’s capital, capabilities, innovation, and expertise to help our clients succeed and contribute broadly to building a more sustainable future.
JOB SUMMARY: The Senior Manager, Paid Media, Digital Banking is responsible for directly managing the paid search, paid social, and display campaigns for the Digital Banking team. This role plans and launches campaigns on search, social, and display platforms (Google Ads, Bing Ads, Meta, etc.) and works within each to manage and optimize campaigns post-launch with the goal of driving customer acquisition for Forbright Bank’s digital banking products. In addition, this role is responsible for executing a test and learn roadmap, implementing best practices, and reviewing customer and competitive trends to carry out campaign performance effectively and efficiently across paid media channels. 

DUTIES AND RESPONSIBILITIES:

• Develop, launch, and manage Forbright Bank’s paid search, paid social, and display advertising strategies for its digital banking products
• Optimize paid media campaigns to meet and/or exceed performance marketing goals through channel-specific levers, including but not limited to copy changes, keyword expansion, bid adjustments and automation, budget allocation, a/b testing, placement testing, etc.
• Partner with our Martech, Data, and Analytics teams to enhance our tagging and tracking
• Develop/improve daily, weekly, and monthly reporting to capture data and insights required for daily analysis, efficient campaign management, and regular communication
• Maintain/enhance partnerships with third party vendors to unlock growth and insights
• Collaborate with cross-functional teams to develop audience targeting strategy
• Provide regular reports and feedback to the Marketing and Digital Banking team, offering insights into media performance and advocating for necessary support to enhance campaign performance
• Assist with the development and execution of paid media test and learn roadmap and regularly analyze and report out on results
• Handle trafficking and QA support for campaign launches and campaign changes
• Manage campaign pre-launch and post-launch documentation in accordance with control procedures
• Identify and help establish new traffic source opportunities, both directly with media publishers and new ad networks
• Collaborate with creative resources to provide feedback on creative assets, specifically providing guidance on paid media best practices for creative
• Oversee and manage paid media campaign budget pacing
• Stay updated with search, social, and display trends, tools, and best practices to continuously refine paid media strategy
• Perform other duties as assigned

QUALIFICATIONS:

• Bachelor's Degree preferred; or equivalent education, experience, and related training required
• Minimum of 5-6 years of building and directly managing paid search, paid social, and display campaigns
• In-depth knowledge of paid media vendors, including but not limited to Google Ads, Bing Ads, Meta, DV360, and Tradedesk
• Strong analytical skills with the ability to interpret data, generate insights, and make data driven decisions
• Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn, and iterate in order to get the best results possible
• Experience identifying, recommending, and implementing paid media optimizations
• Excellent written and verbal communication and project management skills
• Capable of working cross-functionally and managing multiple projects simultaneously
• Experience with ad copy writing and editing and/or working with agency or other creative and content partners
• Proficiency with developing and monitoring tagging and tracking strategies – including tag rules, UTM creation, UTM management, etc.
• Experience with vendor management
• Proven track record of managing large-scale, high-budget paid media campaigns directly  Ability to be a self-starter, flexible, and adaptive
• Experience with Google Tag Manager, Google Campaign Manager, and Google Analytics
• Strong interpersonal skills with the ability to work collaboratively and with people at all levels of the Bank
• Certifications in Google Ads, Bing Ads, Meta, DV360, Tradedesk, or other relevant platforms
• Excellent communication skills, both verbal and written
• Proficiency with MS Office
• Experience in banking or financial services highly desirable
• Passion for paid media, analyzing data, optimizing campaigns, and working in a fast-paced environment 

The pay range for this position is below. The specific rate will depend on the successful candidate’s qualifications and prior experience. Salary is negotiable. $100,000 (entry level qualifications) to $120,000 (highly experienced).

POSITION REQUIREMENTS: The requirements described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable employees to perform the essential functions. Work is conducted primarily in an office; however, some positions may be conducted remotely via technology. While performing duties of this job, the employee may be regularly required for prolonged periods of time to:• Sit or stand at a desk• Walk, stoop down, crouch, kneel or bend over• Use hands and fingers• Utilize a computer monitor with visual acuity• Operate technology and other office machinery such as printers, fax machines, scanners, etc.• Communicate clearly both verbally and in writing with others
ADDITIONAL DUTIES: For Forbright Bank to remain efficient and nimble as a growing organization, team members are expected to exhibit a high level of flexibility regarding any duties that may be situationally assigned outside of this job description.
PERKS/BENEFITS:• Comprehensive health, dental, and vision plans• 4 weeks PTO• 401k + company match• Metro SmartTrip benefits ($50/mo)• Remote or hybrid work schedules for most positions• Bonuses for purchasing solar panels, electric vehicles, biking to work, etc.• Paid subscriptions to Veterans Compost, Imperfect Foods, and more!• Best Workplaces for Commuters 2023 & 2024 winner• The Washington Post Top Workplaces 2023 & 2024 winner• American Banker Best Banks to Work For 2023 winner
It is the policy of Forbright Bank to provide equal employment opportunities to all qualified individuals and to administer all aspects and conditions of pre-employment and employment without regard to protected characteristics. Apply