Senior Manager, Paid Media - Dallas, Texas, United States

About Golin  

We are a global public relations agency poised and staffing for the needs of today. Through our 60+ year history we have redefined the role of PR with best-in-class creative that has earned worldwide attention and awards. Representing some of the biggest Fortune One brands, we offer a suite of services from content creation and production, diversity equity & inclusion strategy, influencer marketing, corporate strategy, and public affairs to name a few. To learn more about Golin visit:  

Why Work for Us?  

We are a global agency run by diverse, bright and eager individuals collaborating with us in more than 40 cities around the globe. Some in offices, some working remotely. But regardless of our geographies, our passion for collaboration is the #1 reason clients and colleagues enjoy working with us.  

This love for working together isn’t new for us…it started 60 years ago when our founder insisted that personal egos be set aside for the greater good of the agency. Because he knew great work starts with inspired teamwork. Our love for working together is how we get clients and colleagues to work with us and stay with us for decades. And how we launch brands, build careers, win awards and make everlasting friendships.  

We are ready to Go All In for you…  

Because we promise together, we will make the best work of our lives and create change that matters. If that sounds like something you could wake up every morning to help with, then read on.  

Golin Dallas is looking for a Senior Manager, Paid to join our Digital team. You’ll work with a rock star team of digital strategists, creatives, creators and analysts to identify real-time opportunities, oversee paid strategy + execution and create and execute marketing campaigns for a multi-national software company/tech client. 


  • Strategize, execute and optimize paid media investments that drive business results for a premiere tech client.  
  • Consistently evaluate and optimize channel health, updates and nuances of campaigns  
  • Define and manage the execution of testing strategies for audiences, messaging and tactical approaches across campaigns
  • Help champion and advise fellow paid team members
  • Share paid media best practices with colleagues and clients
  • Manage paid advertising using measurement tools, integrating management and measurement across multiple channels and paid strategies  
  • Lead successful digital communications and engagement campaigns with measurable results across paid digital touchpoints, including social, native, video, and influencer  
  • Prepare media cost estimates and channel-specific targeting recommendations for campaigns and work with clients to secure budgets most appropriate for their paid media requirements  
  • Assist in tracking client spend and agency revenue for paid media work in the Dallas office  
  • Maintain close relationships with representatives from platforms that we regularly use to advertise on behalf of clients (e.g. Facebook, Twitter, LinkedIn) and leverage those relationships for unique client opportunities   


 In this role, you will have direct access to seasoned professionals who - will not only help improve your work - but establish a path for you to grow within Golin long term. This role provides the exciting opportunity to create and build a new function within an established successful agency. One thing you’ll learn about Golin is people stay for both the people and the agency’s willingness to be flexible with career pivots and explorations. This role is client-facing and planned to have people management responsibilities in the long-term.  


  • 5+ years digital marketing or advertising experience  
  • Thorough knowledge of the current and future social media universe including established and emerging channels (e.g., Facebook, Twitter, TikTok, YouTube, LinkedIn, Pinterest, Instagram, Snapchat)  
  • Thorough understanding of the technical aspects of online marketing channels such as audience targeting, data feeds, pixel remarketing, platform-specific ad formats, custom audiences, URL tracking codes, etc. is necessary.  
  • Presentation and writing skills, leadership, client management, and cross-functional skills, budget management and business acumen are required  
  • Understanding of digital and social media buying landscape and trends  
  • Excellent verbal, written, presentation and problem-solving skills  
  • A thirst for knowledge and a desire to constantly enhance your skill set  

Please note: Preferred location is Dallas, and we are open to considering qualified remote candidates in other locations. 

Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors: a candidate’s skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.

Salary range: $70,000-$130,000 

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.  






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Job Profile


North America


United States


Analytics Campaign Management Content Creation Digital strategy Influencer Marketing Media Buying Paid Media Public Relations

  • Define and manage testing strategies
  • Evaluate and optimize channel health
  • Lead digital engagement campaigns
  • Maintain relationships with advertising platforms
  • Prepare media cost estimates
  • Share paid media best practices
  • Strategize, execute and optimize paid media investments

5+ years


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