Senior Manager, Paid Media

About Golin  

We are a global public relations agency poised and staffing for the needs of today. Through our 60+ year history we have redefined the role of PR with best-in-class creative that has earned worldwide attention and awards. Representing some of the biggest Fortune One brands, we offer a suite of services from content creation and production, diversity equity & inclusion strategy, influencer marketing, corporate strategy, and public affairs to name a few. To learn more about Golin visit: golin.com.  

Why Work for Us?  

We are a global agency run by diverse, bright and eager individuals collaborating with us in more than 40 cities around the globe. Some in offices, some working remotely. But regardless of our geographies, our passion for collaboration is the #1 reason clients and colleagues enjoy working with us.  

This love for working together isn’t new for us…it started 60 years ago when our founder insisted that personal egos be set aside for the greater good of the agency. Because he knew great work starts with inspired teamwork. Our love for working together is how we get clients and colleagues to work with us and stay with us for decades. And how we launch brands, build careers, win awards and make everlasting friendships.  

We are ready to Go All In for you…  

Because we promise together, we will make the best work of our lives and create change that matters. If that sounds like something you could wake up every morning to help with, then read on.  

Golin Dallas is looking for a Senior Manager, Paid to join our Digital team. You’ll work with a rock star team of digital strategists, creatives, creators and analysts to identify real-time opportunities, oversee paid strategy + execution and create and execute marketing campaigns for a multi-national software company/tech client. 

DAY-TO-DAY ROLE:   

• Strategize, execute and optimize paid media investments that drive business results for a premiere tech client.  
• Consistently evaluate and optimize channel health, updates and nuances of campaigns  
• Define and manage the execution of testing strategies for audiences, messaging and tactical approaches across campaigns
• Help champion and advise fellow paid team members
• Share paid media best practices with colleagues and clients
• Manage paid advertising using measurement tools, integrating management and measurement across multiple channels and paid strategies  
• Lead successful digital communications and engagement campaigns with measurable results across paid digital touchpoints, including social, native, video, and influencer  
• Prepare …