Senior Manager of Paid and Earned Media

COMPANY PROFILE

Code.org® is a nonprofit dedicated to expanding access to computer science in K-12 schools and increasing participation by young women and students from other underrepresented groups. Our vision is that every student in every school has the opportunity to learn computer science as part K-12. The leading provider of K-12 computer science solutions in the largest school districts in the United States, Code.org also created the annual Hour of Code campaign, which has engaged more than 15% of all students in the world!

JOB SUMMARY 

The Senior Manager Paid and Earned Media at Code.org will have a significant impact on developing and implementing media strategies to increase our brand exposure and further our goal of making computer science education accessible. We are seeking a skilled professional with expertise in paid media, earned media, and digital marketing. As a Senior Manager, you will have the chance to promote engagement, improve media campaigns, and oversee media partnerships for seamless implementation.

DUTIES AND RESPONSIBILITIES

In this role, you will:

Media Strategy:

• Develop and implement comprehensive paid and earned media strategies to increase engagement, raise brand awareness, and support organizational goals.
• Conduct thorough audience research, segmentation, and competitor analysis to inform strategy development.
• Select appropriate media platforms and channels based on audience insights and campaign objectives.
• Set clear, measurable goals for media campaigns, ensuring alignment with broader organizational objectives.
• Develop and implement a test-and-learn strategy, creating a structured learning agenda with A/B tests, pilot programs, and iterative testing cycles.
• Develop strategic partnerships with media outlets, publishers, platforms, and agencies and integrate paid and earned media strategies for a cohesive multi-channel approach.

Media Relations:

• Cultivate and maintain strategic relationships with key media outlets and influencers to enhance visibility and reputation.
• Develop and manage media outreach plans, including press releases, media pitches, and influencer collaborations.
• Identify and secure speaking opportunities and podcast appearances to enhance brand visibility and establish thought leadership.
• Plan and coordinate press conferences, media tours, and public events to generate media interest and public engagement.
• Develop and maintain a comprehensive media contact database for streamlined outreach and relationship management.
• Monitor media coverage and analyze its impact, preparing company representatives for interviews and public appearances.

Crisis Management:

• Develop and implement crisis communication strategies, proactively managing negative incidents …