Senior Manager of Marketing Strategy and Operations

Twin Health 

At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases. Twin Health invented The Whole Body Digital Twin™ , a dynamic representation of each individual’s unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences. The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions. 

Working here  

Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members. Our culture empowers each Twin to do what’s needed to create impact for our members, partners, and our company, and enjoy their experience at work. Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards. Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the U.S. and globally and help solve the global chronic metabolic disease health crisis. We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway. We are building the company you always wished you worked for. Join us in revolutionizing healthcare and building the most impactful digital health company in the world!

Excited to join us and do your part in improving people’s health and happiness?

Opportunity

We are seeking a Marketing Strategy and Ops, Senior Manager to join our team. This critical role will oversee streamlined and efficient marketing operations. 

Additionally, this individual will optimize our marketing operations across all marketing channels, drive strategy, and manage cross-functional initiatives across all teams.

Responsibilities 

Strategy & Project Management Across Marketing

• Lead and manage marketing campaigns across all channels and workstreams to maximize ROI - lifecycle, partner, b2b, content, PR/media, website, and advertising. 
• Oversee resource allocation and program spend optimization, ensuring efficiency in marketing investments.
• Work closely with Marketing, Analytics, Data Engineering, and Product teams to develop and execute marketing strategies.
• Identify and implement AI-driven efficiencies to improve resourcing and reduce errors in marketing workflows.
• Train teams on new workflows and marketing automation tools to increase adoption and efficiency.
• Optimize database quality, segmentation, and actionable reporting to drive more effective marketing efforts.
• Collaborate with leadership on budgeting and forecasting efforts for marketing initiatives.
• AI, Marketing Tools, & Operational Efficiency
• AI AI AI - identify and train marketing on new opportunities for AI to streamline manual operations
• Lead the ongoing training and optimization of marketing tools including Salesforce, Braze, Webflow Hubspot, and Freshpaint.
• Ensure seamless automation of workflows to reduce manual work and scale execution across all marketing teams.
• Strengthen marketing infrastructure to improve reporting, data accuracy, and tool utilization.

Reporting & Optimization

• Track campaign performance metrics and provide actionable insights to improve efficiency and conversion rates across all marketing channels and departments.
• Establish a data-driven approach to assess ROI, optimize spend, and prioritize marketing initiatives.
• Develop comprehensive reporting frameworks in collaboration with the analytics and finance teams.
• Measure impact, uncover growth opportunities, and improve EBITDA across all marketing efforts.
• Ensure budget efficiency by eliminating waste and improving cost-effectiveness in marketing operations.

Key Performance Indicators (KPIs)

• Budget efficiency
• Data accuracy
• Tool implementation and utilization
• Operational efficiency (automation + reduction of manual work)
• ROI & Payback period
• Cost savings
• EBITDA contribution
• Additional duties as assigned

Qualifications

• Proven experience leading marketing operations, strategy, and platform migrations (e.g., SFMC, Braze, or similar systems).
• 7+ years of experience in marketing strategy, project management, and operations.
• Expertise in campaign management across email, SMS, push notifications, paid media, and website.
• Strong project management skills with the ability to balance multiple priorities and meet tight deadlines.
• Proficiency in Braze, Hubspot, Freshpaint, Salesforce, and corporate website management.
• Budgeting and resource allocation experience preferred.
• Proficiency with analytics tools and understanding of key marketing KPIs.
• Experience managing a team and collaborating cross-functionally with Marketing, Analytics, Data Engineering, and Product teams.

Preferred Skills:

• Familiarity with marketing automation best practices and multi-channel engagement strategies.
• Experience in digital health or a B2B2C marketing environment.
• Strong analytical mindset and ability to optimize campaigns for maximum impact.
• This remote opportunity is available to US based persons. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits  

The compensation range for this position is $140,000-$165,000 annually. 

In addition, Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

• A competitive compensation package in line with leading technology companies
• As a remote friendly company we are committed to providing opportunities for all who join to further build relationships, increase cross-functional collaboration, and celebrate our accomplishments.
• Opportunity for equity participation 
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan