Senior Manager, Media Analytics - Remote - Columbia, MD, United States

Company Description

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.

Job Description

The Activation Analytics team within Merkle is a dynamic and rapidly expanding group of experts. Our mission? To apply rigorous analytics that empower our clients to evaluate the effectiveness of their media efforts. As the digital landscape evolves, so do the challenges faced by marketers. That’s where we come in.

We pride ourselves on our knowledge of media platforms and our cross-channel expertise. By dissecting data, we uncover the hidden patterns and insights that improve performance. Whether it’s understanding the impact of a social media campaign or dissecting the nuances of programmatic advertising, we’re at the forefront of media analytics.

We’re on the lookout for a senior manager who will play a important role in our team. As the primary daily Subject Matter Expert (SME) voice for our clients, you’ll be the bridge between data and strategy. Your mission? To lead a talented delivery team in implementing strategies and plans that deliver actionable insights. These insights will empower our clients to make informed decisions about their media investments.You will report to the Director, Analytics. This is a remote role.

Responsibilities:

• You will be the primary contact to client, team members, and company partners; manage daily communications
• You will architect solutions based on our clients' objectives
• You will translate requirements into analytics roadmap and delivery plan
• You will lead team and manage delivery chain
• You will deliver end-to-end insights, performance dashboards and Return on investment analysis, applying media, behavior, and performance data
• You will design and implement measurement frameworks, test/learn strategies, and optimization scenarios to improve clients' media performance
• You will manage business analysts and provide expertise, mentoring, and career advocacy to junior team members
• You will be client-facing and consultative

Qualifications

• 5+ years of experience of Media ecosystem knowledge in major platforms (Google, Facebook, Adobe) and digital channels (Search, Display, Social, Video)
• Experience using data visualization and modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau
• Experience designing and measuring media and audience-based tests
• Bachelor's Degree (B.S.) in statistics, economics or related quantitative field or equivalent experience

Additional Information

The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

dentsu - YouTube

#LI-MS1 #LI-Remote

About dentsu 
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com. 

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.