Senior Manager, External Communications

ABOUT THE ROLE:

Rightway is a care navigation and pharmacy benefits platform that is changing the way healthcare is delivered for over one million members. Every day, we are driving exceptional results for our clients as we continue to go further and further upmarket. As we enter this exciting phase, we are looking to formally establish our Communications practice.

As the Senior Manager of Communications, you will be responsible for building the foundation and bringing to life our Communications practice. You will develop and lead initiatives to increase brand awareness, engage with our target audience, and drive Rightway’s inclusion in relevant conversation about our sector.

This is a perfect opportunity for someone who is excited to join an organization during a key growth period, to build out the Communications practice, and make a lasting impact.

WHAT YOU’LL DO:

• Develop and execute communications strategies for Rightway: high-impact strategies that leverage creativity, storytelling, and media relations expertise to build brand awareness.
• Evolve Rightway’s narrative highlighting the company’s vision, mission, and strategy.
• Use knowledge of various channels and target audiences to identify the best way(s) for Rightway to tell its story publicly
• Produce high-quality written content (blog, press releases, statements, social posts) 
• Strategize and execute against significant communications moments for spokespeople (e.g. media briefings, speeches, and executive speaking placements)
• Collaborate with cross-functional teams, including Marketing, product development, sales, and partnerships to ensure cohesive brand messaging, both internally and externally.
• Drive baseline measurement to analyze and report on performance, making data-driven decisions to optimize learnings.

WHO YOU ARE:

• 5-8 years of corporate communications experience, preferably with a mix of agency and in-house experience. 
• A track record of working with senior executives as a strategic communications advisor. 
• Proven experience in balancing confidential information and effective decision-making under pressure
• Entrepreneurial mindset, with the ability to work in a fast-paced and evolving environment.
• Excellent writing skills, painstaking attention to detail, and ability to navigate ambiguous issues to create concise messaging and plans.
• Demonstrable ability to take a strategic approach to assessing corporate reputation challenges and opportunities.
• Understanding of different audiences and channels that make up the communications landscape.
• Experience developing media strategies and interacting with journalists.
• Experience with project management, including planning and delivering work against agreed goals, timetables, and budgets.
• A …