Senior Manager, Campaign Marketing, Owners

Job Description

Procore is seeking a highly motivated and strategic marketer to drive growth in the Owners segment, a key opportunity for our company. In this role, you will be responsible for activating Procore’s new marketing messaging for Owners: encompassing the entire lifecycle of the Capital Asset, from planning through building and operation.

This Senior Campaign Manager role for NAMER will lead pipeline-generating marketing activities and campaigns for the Owners market. You will develop and communicate the overall strategy to stakeholders, while managing your team to execute campaign builds, launches, and targeted marketing efforts to drive pipeline and revenue growth. This role requires strong cross-functional collaboration with Sales, Product Marketing, Digital Marketing, Operations, etc, to integrate diverse priorities, ideas and goals into a cohesive, effective marketing plan.  

This position reports to our Director, NAMER Campaigns and spans all of our GTM Owner segments (from SMB all the way up to Strategic).  This role can sit in any US office or remotely within the US. Travel to our Carpinteria, CA headquarters will be on an as-needed basis.

What you’ll do:

• Oversee a team of individual contributors responsible for designing, developing, and executing high-performing marketing campaigns

• Partner closely with counterparts on the Account Executive and Sales Development teams to understand feedback from the field and gain buy-in on upcoming plans

• Partner closely with counterparts on the Product Marketing team to align segmentation, key messaging, audience research, content creation, and product priorities with marketing campaigns

• Engineer a channel strategy based on historical data analysis and partnership with our digital marketing team to maximize MQLs and pipeline

• Create and optimize cross-channel evergreen programs that create predictable performance over time

• Create quarterly programs based on timely market occurrences and corporate priorities that keep our messaging fresh and compelling to buyers

• Champion testing, optimization, and implementing new initiatives across every piece of the funnel

• Develop a deep understanding of customers, products, and the buyer’s journey

Skills and Experience:

• 8+ years of working experience in demand generation or similar role, 3+ years experience in B2B SaaS

• Bachelor’s degree or equivalent work experience required

• The ability to effectively "manage up" by presenting ideas, perspectives, and concise marketing plans to the leadership team

• A strong track record delivering results across all online and offline demand generation channels and significantly scaling revenue contribution

• Understands alignment and is comfortable working with senior sales leadership, working with Account Executives and Sales Development Representatives

• Highly motivated, self-starting nature; you respond positively to moderate guidance yet are capable of (and comfortable with) independent critical thinking and problem-solving, and a micromanager is your worst nightmare

• Out-of-this-world project management skills, detail oriented work documentation, with the ability to multi-task and complete projects flawlessly under tight project deadlines

• You can pivot and adapt in a quickly changing environment

• Strong understanding of marketing operations/automation and marketing analytics

Additional Information

Base Pay Range $129,600 - $178,200. Eligible for Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a dynamic and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.

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For Los Angeles County (unincorporated) Candidates:

Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.