Senior Manager, B2C Marketing Strategy

The Senior Manager of B2C Marketing Strategy is responsible for developing and leading execution of comprehensive marketing strategies to drive customer acquisition and retention with end-consumers of the company’s products and services. This role will collaborate within the marketing team and with cross-functional departments such as commercial strategy, sales, product, and data analytics to deliver data-driven marketing initiatives that support business growth and align with overall company objectives. The ideal candidate is a strategic thinker, skilled in consumer behavior, omni-channel marketing strategies, and measuring return on marketing investments (ROMI), with a proven track record of delivering impactful marketing programs that generate significant revenue growth via acquisition and retention of customers.
Salary Range: $116,644 - 151,637

Position Responsibilities may include, but not limited to

• Develop and lead execution of omni-channel B2C marketing strategies to achieve company objectives with end-consumers
• Identify key market trends, consumer insights, and competitive dynamics to inform marketing strategies and product positioning
• Define key performance indicators (KPIs) for marketing initiatives and ensure proper tracking and measurement of performance against goals
• Shape lifecycle marketing initiatives to enhance customer acquisition, drive repeat purchases, and increase customer lifetime value
• Oversee personalization and segmentation strategies to ensure marketing efforts resonate with key audience segments
• Utilize data-driven insights to adjust marketing strategies and optimize effectiveness against business growth goals
• Provide regular reporting and presentations to senior leadership, highlighting marketing performance, opportunities, and challenges
• Partner with cross-functional teams (sales, product, analytics, and customer service) to ensure alignment of marketing strategies with broader business goals
• Work closely with fellow marketing team members to implement compelling marketing strategies that align with the brand’s vision and mission while also accomplishing assigned business objectives
• Cultivate a collaborative and high-performance culture

Required Skills and Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 7+ years of experience in B2C marketing, with a focus on strategy, omni-channel marketing, and customer acquisition and retention
• Growth-minded, results-oriented, self-starter with a strong track record of delivering measurable marketing impact on the business
• Excellent communicator with demonstrated ability to build strong relationships and facilitate alignment cross-functionally
• Extremely organized with excellent project management skills
• Highly analytical with excellent attention to detail; comfortable analyzing data to uncover actionable insights, visualize output for a variety of audiences and make informed decisions
• Strong knowledge of marketing tools and platforms (Google Analytics, CRM systems, marketing automation systems, etc.)
• Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and growth

Preferred Skills and Experience

• Master’s degree or MBA

Physical Requirements

• Repetitive motions that include the wrists, hands and/or fingers
• Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods
• Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus

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