Senior Manager, Analytics

About New Engen: 
New Engen is a digital marketing agency driving impact for brands across every phase of the customer journey–maximizing it, measuring it, and repeating it. Through a genuine passion for building brands, a relentless desire to challenge the status quo, and deep digital expertise across hundreds of brands and verticals, we put our clients on the cutting edge of what’s possible in digital marketing.

Join our community of marketing enthusiasts — collaborating with experts across media and marketing services, creative, analytics, and more. At New Engen, the cutting edge isn't a lofty goal; it's our everyday playground.

What sets us apart? Our people – humble innovators rewriting the rules of digital marketing. Together, we're building an agency culture that values collaboration, learning, and creativity. Become part of a team that drives genuine impact in the evolving landscape.

Description: 
As a Senior Manager of Analytics, you will play a key role in leading analytics engagements for our clients while driving internal efficiency and innovation. You will manage a team of analysts, design measurement frameworks, and deliver actionable insights to optimize media performance. You will also be an integral member of the Analytics team and helping to build relationships on the team, evolve team culture, etc.This role requires a blend of strategic thinking, technical proficiency, and strong leadership skills to support our clients’ growth and advance New Engen's analytics practice.

Responsibilities:

• Serve as one of the primary points of contact for analytics needs across multiple client accounts.
• Develop and implement measurement frameworks, test/learn strategies, and performance optimization scenarios.
• Lead the design and delivery of dashboards, forecasts, scenario plans, and insights using media, behavioral, and performance data.
• Demonstrate the ability to design a measurement framework to align to media plans and strategies.
• Collaborate with internal teams to align analytics solutions with broader business objectives.
• Identify and implement process improvements to enhance the efficiency and scalability of analytics operations.
• Manage, mentor, and develop a team of analysts, providing clear guidance, feedback, and career growth opportunities.
• Troubleshoot data and reporting issues, ensuring data integrity and consistency.
• Maintain comprehensive documentation of data sources, processes, and methodologies.
• Strong commitment to task management and delegation

Qualifications:

• 6+ years of experience in programmatic media
• 2+ years mentoring and developing staff
• Programmatic Marketing subject matter expertise
• Deep understanding of programmatic media’s value and how it integrates into a holistic marketing approach
• Strong digital media background and project management skills
• Outstanding analytical and problem-solving skills
• Ability to lead projects independently from start to finish, working with internal and external teams to make decisions and maintain forward momentum 
• Excellent relationship building, diplomacy, and decision-making skills with the ability to think creatively

Nice-to-Have Qualifications:

• Bachelor’s Degree in Mathematics, Statistics, Economics, Marketing, or a related quantitative field. Advanced degree preferred.
• Hands-on experience in Marketing Mix Modeling (MMM) and incrementality testing.
• Previous experience working in an agency environment
• Experience with measurement of Mobile App marketing

Soft Skills:

• Curious: Eager to learn and always asking why.
• Resourceful: Capable of self-educating and solving problems independently.
• Proactive: Takes initiative and doesn't wait for opportunities to arise.
• Coachable: Open to feedback and willing to ask for guidance when needed.

Benefits: 

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
• 401k - Employer match
• HSA - Employer contributes 
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity 
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment

Salary Range: $130,000 - $145,000 
The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates' qualifications and experience uniquely.




Whats Important To Us:

BE THE GOOD
We act with integrity, humility, and altruism inside and outside our company. We promote diversity, equity, inclusion, and belonging in every aspect of our business. We cultivate a safe workplace where everyone feels respected, engaged, and able to reach their full potential. Bottom line: We give a shit.

EXPERTISE
We take pride in our work, holding ourselves to a high standard of execution excellence. We continually work to expand our skills and master our craft. Our approach sets a precedent and reverberates throughout our always-changing industry, inspiring adaptation among brands, platforms, and agencies.

GROWTH MINDSET
We bias towards action, starting with "what is possible?" instead of being stuck in scarcity. We embrace challenges and welcome feedback as opportunities to improve what we do and how we do it. We find joy in the process and are fueled by our curiosity to master complex problems. We aren't afraid to take calculated risks or operate in ambiguity, recognizing that imperfection is a part of progress.

EMPATHETIC DIRECTNESS
We provide feedback with courage, openness, and empathy- internally and externally, across departments, and at all levels. We do the right thing, even when it's hard. We aim to understand (not judge) and teach (not take over). Our feedback is empirical and focuses on behaviors and outcomes.

ALL IN
New Engen is our company. We believe in what we are building together and put the team first in order to accomplish our shared goals. We reject apathy and cynicism and do everything we can to help each other win. Being All In is not about the hours we log, nor does it mean that we agree on every decision. Rather, it is a mentality of common purpose that guides how we engage, reach consensus and show up for our clients and teammates.

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