Senior Manager, Analytics

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Job Description

This role is remote-friendly.

The Senior Manager, Health Customer Analytics is responsible for ensuring timely delivery of data, analytics (marketing insights) and strategic consulting to support the client's performance marketing objectives. They will provide direction and manage the work processes and output of a team of marketing analysts, statisticians and/or data scientists. The Sr. Manager will develop strategies to implement the objectives of the organization and guide others in linking their activities to those goals. They will evaluate client needs for quantitative analysis, participate in creating and articulating relevant solutions for clients, and develop methods or processes for implementation. They will then oversee the delivery of that work to ensure it is completed on time, with high quality, and communicated in a way that resonates with the client.

Key Responsibilities

The successful Senior Manager will consult with the client to identify client business problems, clarify analytic objectives, establish analytics priorities, create practical analytic roadmaps, identify data needs and formulate data solutions, drive and execute analysis, package and present insights to stake holders, and finally, help implement recommended solutions with a goal to achieve clients' business objectives.

• You will collaborate closely with the Customer Analytics and Data Sciences teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution, and assessment; data review; and campaign/marketing performance evaluation.
• You will define a comprehensive measurement framework, develop effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.
• You will work cross-functionally throughout the organization to implement client solution recommendations; manage …