Senior Manager, Analytics-Remote

Company Description

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle's expertise has earned recognition as a "Leader" by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.

Job Description

THIS POSITION IS REMOTE AND WE WELCOME CANDIDATES RESIDING IN THE US.

As the Senior Manager, Analytics, you will lead a team consisting of data analysts and marketing technology specialists that specialize in turning data into actionable insight. You will report to a VP, Analytics.

As a senior contact for analytics on your client(s), you will partner with the media and account leads to set strategy, develop measurement frameworks, create a learning agenda, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders.

Collaboration is at the core of our business success and the Senior Manager, Analytics, will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams, in addition to building an Analytics team across Data Science, Engineering, MarTech, and Data Visualization/Reporting.

• You will manage the analytics business for a portfolio of clients
• You will lead the integration of all analytics disciplines in service of client outcomes
• You will be a senior contact for analytics, adapting to our challenges with agility and direction
• You will partner with media and account leads to develop learning agenda, analytics deliverable schedule, measurement frameworks, expertise, and ad hoc deliverables if necessary
• You will advise client on how best to apply econometric modeling or statistical testing of their media directly to their media planning & business efforts
• You will steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be used to answer ongoing and ad hoc client questions
• You will develop the skill-set of the analytics team
• You will partner in the development of agency thought leadership

Qualifications

• You will have a Bachelor's Degree is required in …