Senior Manager, Amazon Onsite Marketing and Media

#KeepGrowing with Nutrafol

Come grow with us. We’re a growing company. Everything we do, we do to help people grow into the best version of themselves.

As the pioneers of hair wellness, we create natural, clinically effective solutions for hair growth and provide support for people at every step of their hair journey. Our multi-factorial approach targets the root causes of hair thinning using a patented blend of medical-grade botanicals -- and is recommended by over 3,000 physicians and hair professionals for trusted, reliable results.

We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

The Senior Manager, Amazon Onsite Marketing and Media will execute account level strategies to deliver acquisition, reactivation, and retention, driving profitable growth on Amazon for the Nutrafol business.This position will deliver Amazon growth for the company by implementing the end-to-end customer journey and retention strategy, with a focus on growing and engaging our customer base to drive engagement, retention, and lifetime value.

The team is looking for a media and digital marketing specialist with a proven track record of delivering end-to-end brand experiences on Amazon that deliver measurable growth against key metrics. This role requires a growth and data-driven mindset, analytical skills, and a strong understanding of the value of a rapid test and learn approach.        

Responsibilities:

• Own execution of strategies for attracting and acquiring new customers on Amazon, in order to meet KPIs & maximize ROI.
• Implement media campaigns, monitor activity against budgets, and track performance to increase new customer entry, improve retention rate, and reduce churn. 
• Leverage data to provide performance reporting, conduct in-depth analysis, and derive actionable insights to inform optimization strategies for enhanced performance.
• Drive execution of analytics projects and creative asset development to enhance indexing, rank, and run rates of paid efforts, for brand growth and visibility on Amazon.
• Identify and execute against learning objectives to drive continuous performance improvements through testing, analysis, and reporting.
• Develop and manage communications with external agency partners and cross-functional teams …