Senior Lifecycle Marketing Manager, B2B - Remote-USA

About the team

StreetEasy is reimagining the way people buy, sell, and rent homes across New York City and New Jersey. Used more than any other local real estate platform, StreetEasy’s website and mobile apps provide vetted and verified listings, plus intuitive tools and data-driven guides to help renters, buyers and sellers unlock all the possibilities of the city. If you’re seeking an opportunity to have an immediate impact on a product with widespread adoption by New Yorkers and the potential to reshape the residential real estate industry, we’d love to hear from you!

About the role

StreetEasy is seeking a Senior Lifecycle Marketing Manager to lead the ideation, optimization, and growth of our omni-channel marketing program (email, push, SMS, in-app) for our B2B audience! In this role, you will lead the development of engagement strategies aimed at enhancing the usage of StreetEasy’s product features and ad suite offerings among our primary B2B audience of real estate professionals. You will be responsible for setting the overall engagement strategy, as well as for optimizing existing experiences and creating new ones to drive partner engagement and maximize business outcomes. As a Senior Lifecycle Marketing Manager, you will foster cross-functional and cross-team collaboration to develop seamless communication experiences, owning the end-to-end journey and connecting channel metrics to tangible business results.

You will get to

• Develop multi-channel lifecycle strategies for our B2B audiences, encompassing onboarding, engagement, retention and upsell initiatives.
• Analyze data and insights to identify opportunities for optimization and segmentation, leveraging both qualitative and quantitative methods.
• Lead the end-to-end campaign creation process, including creative review, briefing Marketing Operations and final approval.
• Defining key channel metrics, leading experimentation and reporting on them
• Measure and …