Senior Integrated Marketing Manager II
Remote
May Mobility is transforming cities through autonomous technology to create a safer, greener, more accessible world. Based in Ann Arbor, Michigan, May develops and deploys autonomous vehicles (AVs) powered by our innovative Multi-Policy Decision Making (MPDM) technology that literally reimagines the way AVs think.
Our vehicles do more than just drive themselves - they provide value to communities, bridge public transit gaps and move people where they need to go safely, easily and with a lot more fun. We’re building the world’s best autonomy system to reimagine transit by minimizing congestion, expanding access and encouraging better land use in order to foster more green, vibrant and livable spaces. Since our founding in 2017, we’ve given more than 300,000 autonomy-enabled rides to real people around the globe. And we’re just getting started. We’re hiring people who share our passion for building the future, today, solving real-world problems and seeing the impact of their work. Join us.
Job SummaryAs the Integrated Marketing Manager, you will be tasked with driving commercial objectives through successful concepting, pitching and activation of unique marketing strategy, planning and campaigns. Sitting within the Marketing organization, the Integrated Marketing Manager will be empowered to work cross functionally, ensuring Marketing and Commercial teams are working in lockstep to deliver exciting and meaningful content true to the May brand while also optimizing results that drive the business forward. This role will work in close partnership with counterparts across the organization, developing and sharing best practices to grow the business. Success in your role means that the May story is clearly articulated to prospective customers, investors, and employees.
Essential Responsibilities- Collaborate with Marketing, Commercialization and Strategy teams to understand business goals and strategies, market sizing and insights, and product/service positioning
- Develop a deep understanding of our brand health, consumer personas, mindsets, attitudes, values and behaviors across May Mobility’s audiences, products and services
- Integrate customer insights and relevant brand trends into our brand strategy and creative output
- Play an active role in delivering the brand experience, voice, and visuals across all marketing channels
- Support brand strategy development and associated content to anchor our brand in the market, and inform brand activation throughout the customer journey
- Guide content strategy and messaging architecture of advertising, landing pages, websites, emails, collateral, and other external-facing assets that support commercialization goals
- Develop and execute end-to-end brand …
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Tasks- Collaborate with teams
- Develop brand campaigns
- Drive marketing strategy
- Manage agencies
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Experience5 years
Education Timezones