Senior Growth Marketing Manager

Our Mission: 

To capture the hearts and minds of millions of players across the world by creating unforgettable games powered by the best technology.

Why you'll want to come to work:

Our Senior Growth Marketing Manager role offers the rare opportunity to drive profitable growth on the next massive hit in the match-3 genre - Treasure Party.

This is a high-impact role where you will own achieving performance goals for our top mobile title. Leveraging your expertise in marketing and user acquisition, you’ll drive substantial growth for a game that has already achieved product-market fit. You’ll strategically navigate the nuances of multiple ad networks to scale effectively and maximize returns.

Who You Are:

• Proactive Achiever: You effectively take initiative to achieve results for the business, supported by sound reasoning and detailed execution plans.
• Growth-Focused Performer: You focus on the results and the company’s success, understanding that this enables success for everyone in the company. You level yourself up and drive the business forward.
  
• Solution Seeker: Fueled by curiosity, you explore the underlying reasons behind decisions and processes, and have insight to understand how they connect to the big picture.
• Collaborative Teammate: You actively foster strong dynamics within and between teams, contributing to our collective success. 
  

What you'll get to create:

• Strategic Execution: Develop and implement processes and frameworks for profitable user acquisition campaign strategies at scale, mastering the CAC vs. LTV equation. 
• Creative Testing: Conceptualize and iterate on ad creatives to surpass performance goals.
• Performance Metrics: Measure and exceed performance KPIs across all user acquisition channels and stages of the acquisition funnel.
• Cost/Benefit Analysis: Conduct and communicate cost/benefit analysis of user acquisition projects, including creative testing and campaign initiatives.
• Budget Optimization: Strategically allocate and manage marketing spend for profitability and scale.
• Performance Evaluation: Develop tools and frameworks for ongoing performance measurement, evaluation, and optimization of user acquisition efforts.
• Benchmarking: Lead the benchmarking and competitive reporting process to gather market intelligence and shape performance objectives, staying ahead of industry trends.
• Adapt and Iterate : Create action and testing plans to continuously iterate on existing processes, and enhance effectiveness in user acquisition, ensuring responsiveness to evolving market dynamics and continued achievement of growth targets.
• Collaboration: Partner cross functionally to devise and analyze product experiments, contributing to data-driven decision making.