Senior Growth Marketing Manager
Santa Monica, California
Our Mission:
To capture the hearts and minds of millions of players across the world by creating unforgettable games powered by the best technology.
Why you'll want to come to work:
Our Senior Growth Marketing Manager role offers the rare opportunity to drive profitable growth on the next massive hit in the match-3 genre - Treasure Party.
This is a high-impact role where you will own achieving performance goals for our top mobile title. Leveraging your expertise in marketing and user acquisition, you’ll drive substantial growth for a game that has already achieved product-market fit. You’ll strategically navigate the nuances of multiple ad networks to scale effectively and maximize returns.
Who You Are:
- Proactive Achiever: You effectively take initiative to achieve results for the business, supported by sound reasoning and detailed execution plans.
- Growth-Focused Performer: You focus on the results and the company’s success, understanding that this enables success for everyone in the company. You level yourself up and drive the business forward.
- Solution Seeker: Fueled by curiosity, you explore the underlying reasons behind decisions and processes, and have insight to understand how they connect to the big picture.
- Collaborative Teammate: You actively foster strong dynamics within and between teams, contributing to our collective success.
What you'll get to create:
- Strategic Execution: Develop and implement processes and frameworks for profitable user acquisition campaign strategies at scale, mastering the CAC vs. LTV equation.
- Creative Testing: Conceptualize and iterate on ad creatives to surpass performance goals.
- Performance Metrics: Measure and exceed performance KPIs across all user acquisition channels and stages of the acquisition funnel.
- Cost/Benefit Analysis: Conduct and communicate cost/benefit analysis of user acquisition projects, including creative testing and campaign initiatives.
- Budget Optimization: Strategically allocate and manage marketing spend for profitability and scale.
- Performance Evaluation: Develop tools and frameworks for ongoing performance measurement, evaluation, and optimization of user acquisition efforts.
- Benchmarking: Lead the benchmarking and competitive reporting process to gather market intelligence and shape performance objectives, staying ahead of industry trends.
- Adapt and Iterate : Create action and testing plans to continuously iterate on existing processes, and enhance effectiveness in user acquisition, ensuring responsiveness to evolving market dynamics and continued achievement of growth targets.
- Collaboration: Partner cross functionally to devise and analyze product experiments, contributing to data-driven decision making.
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- Collaborate cross-functionally
- Manage marketing budget
Budget management Data analysis Digital Marketing Excel Looker Marketing Tableau User Acquisition
Experience6 years
Education TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9