Senior Growth Marketing Manager (PLG)

About AssemblyAI

At AssemblyAI, we’re creating a leading Applied AI company by building powerful models to transcribe and understand audio data, exposed through a straightforward web API. 

Progress in AI is moving at an unprecedented pace–we keep our pulse on the latest developments and breakthroughs in AI research and use these advances to inform our production-ready AI models. Our Automated Speech Recognition (ASR) models already outperform companies like Google, AWS, and Microsoft - which is why hundreds of companies and thousands of developers are using our API to transcribe and understand millions of videos, podcasts, phone calls, and Zoom meetings every day.

We’ve raised funding by leading investors including Accel, Insight Partners, Y Combinator’s AI Fund, Patrick and John Collision, Nat Friedman, and Daniel Gross. As part of a huge and emerging market, AssemblyAI is well on its way to becoming the leader in applied AI.

Join our world-class, remote team and help us build an iconic AI company!

About the role:

We are looking for a Senior Growth Marketing Manager to help us attract more developers, product leaders, and founders to the AssemblyAI website, sign up for our API, and build on our platform. You’ll do this by supporting the growth team with both building growth campaigns and expanding/optimizing our self-service growth engine. 

A successful candidate will partner with cross-functional colleagues to unlock the motions that drive activation, engagement, revenue, and usage. They will also have experience using data to inform strategy and experimentation, deep knowledge of product-led growth practices, and is someone who thrives in diverse, cross-functional teams at a hyper-growth company.

What You’ll Do:

• Own the end-to-end vision for our signup flow by running web/app experiments, lifecycle programs, and more.
• Monitor and report on the events that drive sign ups, activation, upgrades, and drive high usage.
• Develop personalized journeys by owning the lifecycle email triggers and campaigns in Customer.io and inside of the user dashboard.
• Build experiments to validate hypotheses and proactively communicate results to the organization.
• Partner with GTM teams (Sales, Customer Success, Analytics, Operations, and Leadership) to meet and exceed business-critical growth goals.
• Partner with PMM and Product to launch and own expansion strategy: building growth loops, driving new users and use-cases, cross-sell and up-sell tactics
• Be the owner and expert of your KPIs -- monitor, track, and present metrics …