Senior Growth Marketing Manager - Digital

ABOUT ROCKET MONEY 🔮

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

ABOUT THE ROLE 🤹‍♀️

Reporting to our Director of Growth - Digital, you will be a key player expanding our digital paid-acquisition strategy. You will oversee the execution, analysis, and optimization of all things digital (paid social, paid search, affiliates, ad networks, etc). On top of that, you will be a thought-leader in growth data discovery, go-to-market strategy, creative strategy, growth engineering/data partnerships, and challenging the media buying status quo. This is an exciting opportunity to make an immediate impact on Rocket Money’s growth. We are in a hyper-growth phase and as a core member of our growth team, you will be expected to further accelerate our velocity.

Specifically, you will:

• Lead the strategy and execution of Rocket Money’s digital user acquisition program to rapidly expand our scale at efficiency (paid social, paid search, affiliates, ad networks, etc).
• Manage and allocate the digital marketing budget effectively, ensuring resources are used efficiently to achieve acquisition goals. Regularly report and optimize budget allocation to meet ROAS and spend targets.
• Use advanced analytics and A/B testing to optimize campaigns for efficiency and performance. Meticulously analyze the conversion event and cost funnel, identify trends, and make data-driven decisions to enhance the performance in each digital vertical.
• Expand our portfolio of digital acquisition channels with fearless testing, optimization, and reporting. Constantly research and recommend opportunities for scale and growth.
• Lead creative strategy across various digital acquisition verticals by conducting deep levels of creative analysis with the ability to translate these learnings into actionable directions.
• Collaborate cross functionally with Creative, Data, Engineering, Product, and CRM to align marketing strategies with project development and company goals. In addition, collaborate on growth experiments and initiatives that drive efficient conversions in ways we haven’t tested before.
• Mentor a high functional team of growth marketers, providing guidance and support to help them achieve their goals. Foster a culture of continuous learning and improvement within the team.
• Establish yourself as the expert in the mobile app + web user acquisition space by staying up to date on industry …