Senior Growth Marketing Manager, CRO

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered in vibrant downtown Delray Beach, Florida, with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

BASE SALARY: $100,000 to $120,000 per year, paid bi-monthly

MUST HAVE: Performance marketing optimizations or CRO experience, advanced data analysis capabilities, strong cross-departmental relationship management and communication, thrive in an extremely fast paced environment, and have been directly responsible for achieving revenue goals or business level metrics

EXPERIENCE: A minimum of 3 years experience with Google Search and optimizing landing page experiences to maximize revenue and deep-funnel advertiser KPIs

YOUR ROLE

You will own revenue optimization efforts for the Deposits vertical of FinanceBuzz, which empowers the financial decisions of millions of consumers monthly. Driven by a growth mindset, you will use audience insights and data to optimize landing pages with the goal of maximizing revenue and improving user experience, while exceeding client KPIs.

To succeed in this role, you'll need to thrive in a fast-paced environment while balancing multiple priorities. Data is at the heart of this job, but the numbers must be paired with creativity and marketing insights to fully understand target audiences and match these audiences with financial products.

WHAT YOU'LL DO:

• Manage, analyze, optimize and scale current landing pages to increase revenue and margin
• Dig into the data to analyze performance, identify trends, and find new opportunities
• Research, test, and launch new advertisers on our platform
• Collaborate closely with the Account Management, Copywriting, and User Acquisition teams
• Ideate and implement tests including copy, UI/UX changes, and offer order to improve page metrics
• Identify trends across advertisers and/or platforms and use them to make recommendations 
• Assist in developing content strategy that both engages the user and meets client KPI metrics
• Execute A/B tests, mostly focused on advertiser mix, content angle, offer depth, and page format

WHAT YOU NEED TO SUCCEED:

• Strong communication skills, …