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Senior Growth Marketing Analyst

Washington, D.C., Remote (USA)

ABOUT ROCKET MONEY 🔮

Rocket Money’s mission is to empower people to live their best financial lives. Rocket Money offers members a unique understanding of their finances and a suite of valuable services that save them time and money – ultimately giving them a leg up on their financial journey.

We're looking for a Senior Growth Marketing Analyst to join our growing team. As a member of the Data team, you'll collaborate closely with our Growth team members to guide our analytics approach and how it is implemented. This will involve using your entire toolkit to measure online and offline performance, deepen our modern martech stack, and build tooling and frameworks to not only measure our marketing spend, but optimize to key company KPIs like ROAS, LTV, and conversion rate. 

ABOUT THE ROLE 🤹

In this role, you will:

  • Be an expert on our marketing data. You will understand the intricacies of our ad platforms, MMP (we use Singular), and the various third parties we use and marry them together to produce a cohesive and actionable view.
  • Drive experimental design and analysis around new marketing signals, incrementally testing, and evaluating vendors.
  • Help architect, plan, and implement how our team should approach analyzing marketing performance for new products.
  • Collaborate with your data teammates in Analytics Engineering and Data Science and work with them to enhance our LTV + media mix models and further incorporate them into our decision making tooling.
  • Have a finger on the pulse of the changes that are happening in the marketing industry and what is state of the art. You’ll work with your Data and Growth teammates to continuously iterate and improve upon our approach to marketing data.
  • Partner closely with our Growth (marketing) team to translate our business needs into data problems and help prioritize the work that we should undertake.
  • Help build and improve upon our analytics reporting, we use Looker.
  • Be an active participant in our code review process.

ABOUT YOU 🦄 

  • 5+ years of experience in technical marketing data roles. You have deep experience with modern marketing tech (e.g. MMPs, Social / Digital platforms, SKAN).
  • Understand what is possible, and what the limitations are, of marketing measurement and experimentation in the online + offline spaces. You enjoy the challenge of balancing rigor with the realities of the business.
  • You are able to drive ambiguous projects forward independently. You can break down problems into …
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