Senior Growth Marketer

About ShortPoint Inc.

ShortPoint Inc. is a global remote work company that empowers organizations worldwide to build stunning intranets that foster deeper connections and enhance productivity. Our innovative intranet design technology enables users to create beautiful intranet sites without coding, at minimal cost, and in record time. Trusted by over 1,500 companies and touching the lives of more than 6 million intranet users globally, our customers include renowned organizations such as PWC, NASA, NHS, General Electric, and Epson.

About Our Team

We are a diverse and inclusive global team, collaborating remotely across multiple countries, including Ukraine, Romania, Turkey, Nigeria, the Philippines, the USA, and the UAE. At ShortPoint, we foster an inclusive environment that celebrates talents of various backgrounds, beliefs, and genders. We thrive on teamwork and innovation and are committed to ensuring every team member feels valued and supported.

Position Overview

We’re looking for a hands-on, results-driven marketer who can take ownership of demand generation and website trial growth. This is an execution-focused position where you’ll directly work on marketing campaigns, conversion optimization, and lead generation. If you love experimenting, optimizing, and scaling B2B SaaS trials, this role is for you!

Key Responsibilities

Your Mission: Drive Growth & Demand for ShortPoint

• Increase website trial sign-ups by optimizing the conversion funnel, running A/B tests, and improving website messaging.

• Develop and execute demand generation campaigns (SEO, paid ads, content marketing, and email campaigns) to drive inbound leads.

• Manage and optimize paid ad campaigns (Google Ads, LinkedIn, Reddit etc.) to increase trial sign-ups with a strong ROI.

• Improve website performance through CRO, landing page optimization, and lead magnets.

• Collaborate with the product and sales teams to align messaging and drive conversions.

• Analyze data and experiment with new growth strategies to improve CAC and LTV.

• If you're interested in this job, please respond to the final question in the application with the keyword 'bear'.

Requirements

Qualifications and Experience

• 5-7 years of experience in growth marketing, demand generation, or B2B SaaS marketing.

• Proven expertise in increasing trial sign-ups and trials to conversions for a B2B SaaS product.

• If you're interested in this job, please respond to the final question in the application with the keyword 'bear'.

• Hands-on experience with SEO, paid marketing (Google/LinkedIn), A/B testing, and funnel optimization.

• Strong skills in Google Analytics, HubSpot, Google Ads, and landing page tools.

• Data-driven mindset—you make decisions based on numbers, not guesses.

• Ability to work independently and execute without relying on large teams or big budgets.

• Expertise in digital marketing, brand strategy, and demand generation.

• Strong understanding of SaaS metrics, including ARR, MRR, CAC, LTV, and Churn.

What We Offer

• Competitive Compensation

• Flexible remote working arrangements, including a 4-day workweek.

• Comprehensive benefits package, including medical insurance, gym compensation, and professional development opportunities.

• Unlimited paid sick days, maternity leave, and 30 days of annual leave.

• Equipment provided for optimal remote working setup.

Why Join ShortPoint?

At ShortPoint, you’ll have the opportunity to make a significant impact in a company that values innovation, teamwork, and inclusivity. Be part of a supportive global community, work on groundbreaking projects, and grow your career with a company dedicated to empowering its team and customers.