Senior Growth Manager (Content & Authority)

Senior Growth Manager (Content and Authority)

Location: Twinkl HQ, Sheffield (flexible hybrid and remote working options available)

Annual Salary: £60k-£70k, dependent on experience

Contract: Permanent, 37.5 hours per week

Line Manager: Will Bond 

Recruiter: Charlotte Harris

We’re looking for a strategic leader to drive forward Twinkl’s global Content and Authority growth strategy. You’ll manage three core facets of our organic strategy: demand mapping & meeting, content optimisation and authority growth, each critical to being able to compete to win across our highest-opportunity markets.

Building upon existing approaches, the successful candidate will take the reins of several teams to deliver growth. You will work to achieve objectives spanning domain authority, efficiency and effectiveness of our on-page optimisation work, and delivery of acquisition-aligned production output. You’ll therefore have experience managing and refining a large team to achieve maximum ROI, with evidence of successfully managing the implementation of both on and off-page SEO tactics.

You’ll have an embedded growth mindset, capable of spotting opportunities to drive efficiencies, trial new ideas via experimentation and always connect work to targets - you are driven by your north star objectives in everything you do.

The role requires experience delivering proven organic success across link building, writing and implementing topline strategy and reporting to senior stakeholders. The ideal candidate would therefore have several years of experience managing a large team and reporting on their success.

To achieve your goals, you will work closely with our Head of Organic Growth (Will Bond), Head of Growth Marketing (Rachael Sprague), Category Manager (Hannah Coe), Content Gaps Manager (Rohan Tawde) and more.

Ongoing projects/how you’ll spend your day:

• Leading strategic teams focused on delivering organic growth across optimisation, curation, content gaps and authority growth; you and your team will have the autonomy to push forward with the projects that will accelerate success across these key areas.
• Experimenting with new and refined tactics within your team; you’ll be pivotal in the roll-out of A/B tests targeting faster optimisation output, higher quality optimisation output, short tail keyword ranking, faster time to value for resource production and higher success rates of link building outreach.
• Optimising targets, systems and processes for your team to ensure optimal ways of working for delivering global growth.
• Reporting on performance for some of Twinkl’s most critical growth processes and tactics to senior stakeholders. 
• Coordinating with the technology teams to refine ways of working via better processes, tooling and …