Senior Field Marketing Manager - West Region

Visier is the leader in people analytics and we believe in a 'people-first' approach to business strategy. Our innovative technology transforms the way that organisations make decisions, allowing them to elevate their employees and drive better business outcomes. Embarking on an exciting new chapter in our growth story, we are looking for talented individuals who can help both Visier and our customers grow, evolve and win!

Reporting to the Director of Field Marketing, we are looking for a Field Markeing Manager or Senior Field Marketing Manager who will drive multichannel and full-funnel marketing strategy and implementation in the West territory. 

The ideal candidate is a dynamic, self-driven creative thinker and a strong communicator adept at strategic planning, content creation, messaging, and tailoring marketing programs to reach specific personas, audiences, and regional segments. You will envision, pilot, execute, and measure closed-loop integrated account-based marketing (ABM) programs that create a sense of urgency for the buyer and deliver significant pipeline and revenue growth.

This is a remote US position and we're ideally looking for someone based in central or western US to optimise travel and timezone coverage.

What you'll be doing...

• Defining, innovating, and leading the development of an omni-channel marketing plan, including budget requirements, goals, and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates, and ROMI for the region.
• Partnering with regional sales directors, account executives, and business development reps to define, evolve, and communicate strategic marketing plans as market dynamics evolve, ensuring alignment of goals, objectives, and strategies with regional account plans.
• Taking accountability for making a business impact by planning and executing a variety of advanced account-based marketing programs that build new business pipeline and support deal velocity and progression. This may include online and offline campaigns, events, digital campaigns, customer stories, plays and playbooks, social selling, and personally hosting online and offline events, etc.
• Planning and executing proprietary and third-party in-person and virtual events for the owned territory as well as digital campaigns to activate and progress business opportunities.
• Collaborating cross-functionally with sales and marketing teams to identify market segments and develop strategic marketing programs that deliver success at each customer touchpoint and each stage of the buyer’s journey – and sharing best practices.
• Forecasting and managing assigned budget, and selecting and managing external vendors and agencies.
• Regularly monitoring and tracking performance of marketing activities …