Senior Field Marketing Manager - West Coast

Challenges You Will Solve
As a Senior Field Marketing Manager, you will be responsible for analyzing sales pipeline health, developing relevant insights, and crafting, executing, and measuring campaigns and events to build and progress sales pipeline within your region.As the trusted advisor to sales leadership, you will have an in-depth understanding of the nuances of your region. You will also collaborate and connect with cross-functional marketing teams to ensure you are actively sharing feedback from the field to influence upcoming programs and campaigns.

What You'll Do

• Have complete ownership of your region's marketing campaigns, events, and programs, from beginning to end.
• Plan, build, and execute event concepts and campaigns based on target customer data using standard methodologies including allocating budgets, selecting the tactical mix, crafting offers and calls to action, and setting the individual program goals and measurement criteria for all campaigns.
• Implement programs while using your creativity and expertise to develop outstanding scalable, digitally led and in person experiences to drive new logos.
• Forecast, measure, analyze and report on the impact of event/campaign demand creation activities on sales pipeline, revenue, and conversion against the agreed pipeline goals.
• Own regional pipeline targets, marketing lead funnel, and conversion metrics for go-to-market, as well as the team’s efforts to improve and optimize.
• Communicate regularly with stakeholders on program results and findings for your campaigns and events; aggregate results weekly, monthly and quarterly. 
• Working on multiple, simultaneous marketing programs that require both strategic thinking and creativity as well as high-speed tactical execution; look to develop templated scalable programs that will grow with the company

What You'll Bring

• 7+ years of proven experience in a B2B field marketing role.
• Understands Red Canary's overall strategy and partners with cross-functional teams to shape a joint strategy and experience planning and implementing marketing programs with cross-functional partners
• Creative and innovative thinking with a willingness to take risk, iterate and learn
• Proactively engages in forward thinking and innovative initiatives in the business and scales them to their own work
• Proven ability to drive cross-functional collaboration across diverse sets of stakeholders
• Exceptional project and time management skills - highly organized, detailed focused, results-driven, and accountable 
• Excellent interpersonal skills to deal professionally with senior executives, vendors and team members at all skill levels of the org
• Owns event execution and leads others (direct and indirect) to meet deadlines while maintaining quality of the work; proactively …