Senior Director, Revenue Performance Marketing - Massachusetts - Remote , MD - Columbia - Headquarters

Who is Tenable?

Tenable® is the Exposure Management company. 44,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 45 percent of the Global 2000, and large government agencies. Come be part of our journey!

What makes Tenable such a great place to work?

Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!

Your Role:

Are you ready to take charge of revenue performance marketing? In this role, you'll be at the helm of a dynamic team within the Revenue Marketing department, driving our annual revenue growth plan through innovative marketing strategies and demand generation efforts. Your expertise in revenue generating programs, pipeline influence and conversion, budget allocation, team management, and strategic partnerships will be crucial in achieving our goals. The Senior Director of Revenue Performance Marketing will be at the helm of creating the top of the funnel pipeline, accelerating it through the middle of the funnel, and creating activations that convert more of that pipeline into revenue at the bottom of the funnel.

Your Opportunity:

• Pipeline Generation: Drive a comprehensive portfolio of activities aimed at acquiring new pipeline and enhancing engagement through paid, content syndication, in-product marketing, webinars, events, email campaigns, social media, and other channels

• Revenue Creation: Employ creative and strategic programs to help influence and accelerate deals throughout the pipeline through to bookings

• Full Pipeline Analysis: Track and analyze marketing performance metrics, making data-driven decisions to continually optimize efforts and maximize results from the start to the bottom of the pipeline

• Strategic Leadership: Develop and oversee the marketing demand "funnels" to support the company's annual revenue growth, including setting pipeline generation goals and forecasts

• Team Management: Lead a global demand generation team, ensuring accountability and high-quality execution of marketing initiatives across product areas

• Financial Oversight: Manage budget and spending prioritization for the core growth marketing team to maximize return on investment

• Agency Coordination: Direct and manage global digital marketing agencies to ensure effective execution of marketing activations

• Collaborative Initiatives: Work closely with the Web Strategy team to enhance the buyer's journey and improve conversion rates on landing pages through various online channels including paid search, paid social, and content syndication

• Account-Based Marketing: Oversee the outbound/account-based marketing team to effectively target and penetrate key accounts and verticals

• Technology Utilization: Optimize the use of our marketing technology stack, including Marketo, DemandBase, Salesforce, and several generative AI tools to enhance marketing efficiency and effectiveness

What You'll Need:

• Minimum of 15 years’ experience in B2B marketing with at least 5 years in a leadership role managing multidisciplinary teams

• Proven track record in driving revenue growth through performance marketing, digital marketing, and demand generation strategies

• Extensive experience with marketing technologies and digital marketing tools

• Strong analytical skills and data-driven thinking to assess campaign effectiveness and marketing ROI

• Excellent leadership, communication, and organizational skills

• Ability to manage multiple projects in a fast-paced, deadline-driven environment

This is the base pay range for this position. Compensation for the role will depend on a number of factors, including the candidate's qualifications, skills, competencies, location and experience, and may fall outside of the range shown. Employees are also eligible for variable compensation in addition to base pay (commission for sales roles, bonus for non-sales roles), depending on company and individual performance. Tenable also offers a variety of comprehensive and competitive benefits which include: medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; an employee referral program; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs.

If you’ve reached this point, and you’re still not sure if you should apply…..Just do it! We’re human and we don’t fit a perfect mold. Having diverse backgrounds, experiences and perspectives, that’s a good thing! If you’re coming from outside of the cyber industry - great! If you’re looking to try something new - awesome! All we ask is you bring passion to all that you do, crave creativity and innovation, and embrace the hard work of gaining new skills and accepting big challenges. 

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels.  If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact Recruiting@Tenable.com for further assistance.

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