Senior Director, Product Marketing

What we do:
Halcyon is the industry’s first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware.

Who we are:
Halcyon was formed in 2021 by a team of cyber industry veterans after battling the scourge of ransomware (and advanced threats) for years at some of the largest global security vendors. Comprised of leaders from Cylance (now Blackberry), Accuvant (now Optiv), Fireye and ISS X-Force (now IBM), Halcyon is focused on building products and solutions for mid-market and enterprise customers.

As a remote-native, completely distributed global team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.

The Role:

Halcyon is looking for a Senior Director, Product Marketing, reporting directly to our CMO. In this newly created position, this person will help to build out the function and strategic planning to enable the GTM team with product launches, campaigns, and collateral to continue to successfully grow the business.

Responsibilities:

• Strategic Marketing Leadership: Develop and implement comprehensive product marketing strategies to support awareness, demand, and adoption of Halcyon's anti-ransomware security solutions.
• Responsible for creating all analyst briefings, marketing campaigns and communications (press releases, demonstrations, tradeshow materials, website assets and content).
• Positioning and Messaging: Craft compelling product positioning and messaging that clearly communicates the value and differentiation of our products to target audiences.
• Go-to-Market Planning: Define and execute go-to-market strategies for product launches, ensuring alignment with sales, product management, and engineering teams. Responsible for the roll out to internal teams. Customers, partners and prospects.
• Market Research: Conduct thorough market research to understand customer needs, industry trends, and competitive landscape.
• Content Development: Create high-quality marketing collateral, including case studies, whitepapers, datasheets, blog posts, and presentations to support product, sales and marketing efforts. Translate complex technical features and benefits into clear, compelling content that resonates with non-technical audiences.
• Sales Enablement: Develop and deliver sales enablement materials and training to equip the sales team with the knowledge and tools to effectively sell our products.
• Ownership of pricing, competitive analysis, playbooks and any other collateral needed to align the business on the selling model.
• Communicate all feedback on the product back to engineering leadership, acting as a voice for the customer.

Requirements: