Senior Director of User Experience, Growth

We’re searching for a results-driven design leader to join our UX team to help shape the future of our Growth product line. You’ll be leading and developing a team of product designers and UX researchers and partnering with product management and engineering to drive the vision for helping thousands of small/medium businesses sign up, onboard, set up, upgrade, and scale with HubSpot. This role has an opportunity to have a major impact in an established business line that is critical to HubSpot’s business strategy. We value leaders who set a high bar for design quality, develop high performing teams, and are excited about collaborating with cross-functional partners. This leader should also have the ability to communicate and influence a large dynamic organization to help bring the team’s ideas to the world.

What types of problems do we work on? 

The Growth Product Line is a dynamic horizontal team that leverages product-led growth (PLG) strategies to attract, engage, convert, and retain new customers. We’re looking at 2025 as a year to develop a PLG growth vision to help our customers increase the value they get from HubSpot. If you’re a design leader who likes the challenge of leading important strategic shifts through design, here are some things to get excited about:

• We’re transforming how small and medium-sized companies unlock and expand value in HubSpot through product-led growth (PLG), and ultimately grow their businesses 
• Our vision is to integrate PLG into every experience to drive customer acquisition, engagement, and retention. We believe PLG should drive the customer experience at every stage of the customer lifecycle, regardless of size, sophistication, and at all price tiers
• We are committed to crafting our product with care, and we’re on a mission to improve craft quality for all design specializations
• You’ll oversee the development of a PLG design system to ensure consistency and governance of growth-related components across HubSpot’s product
• You’ll influence large-scale strategic design projects by bringing a PLG perspective to platform and core experience pillars
• You’ll join a leadership team with UX, PM, and Engineering peers, co-creating a holistic, achievable PLG strategy for HubSpot. You’ll also partner with data analysts, web & product marketing, pricing, and other go-to-market leaders 
• You’ll work with your direct team of 4 leaders, 13 IC designers, and 4 UX researchers on design strategy and execution
• You’ll partner with several UX leaders to create a healthy culture and sense of belonging in Growth

How do we design?

• Design at HubSpot is both grounded in experience design fundamentals and a deep belief that small autonomous teams are the best way to get excellent work in customer's hands.
• We value solving for the customer through consistency and quality
• We give each designer the responsibility and ownership to chart the course for their designs throughout the product and across teams
• We deeply respect User Research and Content Design, and work closely and cooperatively with them while designing
• We carefully lead and maintain a modern, scaled design system and design language with our front end teammates
• We're embedded on small teams with engineers and product managers in sustainable ratios.

We’re looking for people who:

• Have direct experience leading design for scaled product-led growth teams in B2C, B2B, or ideally both
• Have a strong point of view on applied PLG design quality and evidence of setting & holding a standard of excellence
• Demonstrate excellence in using experimentation and data-driven design decision-making
• Have created and maintained a design system, inclusive of PLG design language, patterns, and UI components
• Practiced in coaching designers to identify and drive impact that is great for customers and good for business through clear and actionable feedback
• Have experience standing up notifications and air traffic control systems with governance and quality guardrails for scaled platforms
• Can manage complex scenarios and drive clarity from ambiguity
• Co-create design strategy with peer leaders and designers and influence execution
• Several years of building and scaling a high-performing team of designers, leads, and managers
• Have partnered with product and engineering leaders to establish objectives, align on high-level strategies, and inspire teams to execute
• Have a developed sense for balancing speed, quality, and consistency of design
• Understand how to foster team health and bring a sense of mission as functional lead of a line of business. This includes creating a safe space for feedback, thoughtful team organization, aligning strengths to problems, and providing opportunities for career growth through additional responsibility or impact

About UX at HubSpot

Our UX team is a passionate and diverse group of more than 250 product designers, content designers, researchers, and design ops folks who build consumer-grade experiences while solving enterprise-level problems. We’re set up to work as equal partners to our peers in product management and engineering. And we design and deliver a crafted experience to our customers by setting a high bar on ease of use. We’re investing deeply in building whole and healthy UX teams across all of our disciplines so we can better solve problems for our customers.

We involve our customers in every step of our development process. And we strive to deliver a B2B product that’s just as easy to use as the best B2C products on the market. When our customers grow, we grow, too!

Want to know more about product design at HubSpot?

• What does a product designer do at HubSpot?
• The possibilities of “and” — prioritizing usability alongside feature growth
• By the people, for the people: keeping your design system evergreen
• See all HubSpot UX blog posts

One more thing you should know...

There’s a lot of research showing how marginalized groups of people may not apply for jobs unless they meet 100% (or more!) of the qualifications. We also know that many UX folks come from backgrounds with different experiences that might not seem “standard”—and that’s okay! We really value people who bring unique perspectives and add new knowledge to our team. But you might not feel like you “check all the boxes” as you read this job post. We get it. And we feel these things ourselves, too. But we hope you’ll apply anyway because we’ll take great care in working with you. 🧡

Cash compensation range:  280,000 - 448,000 USD  USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers. 

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot. 

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