Senior Director of User Experience, Growth

We’re searching for a results-driven design leader to join our UX team to help shape the future of our Growth product line. You’ll be leading and developing a team of product designers and UX researchers and partnering with product management and engineering to drive the vision for helping thousands of small/medium businesses sign up, onboard, set up, upgrade, and scale with HubSpot. This role has an opportunity to have a major impact in an established business line that is critical to HubSpot’s business strategy. We value leaders who set a high bar for design quality, develop high performing teams, and are excited about collaborating with cross-functional partners. This leader should also have the ability to communicate and influence a large dynamic organization to help bring the team’s ideas to the world.

What types of problems do we work on? 

The Growth Product Line is a dynamic horizontal team that leverages product-led growth (PLG) strategies to attract, engage, convert, and retain new customers. We’re looking at 2025 as a year to develop a PLG growth vision to help our customers increase the value they get from HubSpot. If you’re a design leader who likes the challenge of leading important strategic shifts through design, here are some things to get excited about:

• We’re transforming how small and medium-sized companies unlock and expand value in HubSpot through product-led growth (PLG), and ultimately grow their businesses 
• Our vision is to integrate PLG into every experience to drive customer acquisition, engagement, and retention. We believe PLG should drive the customer experience at every stage of the customer lifecycle, regardless of size, sophistication, and at all price tiers
• We are committed to crafting our product with care, and we’re on a mission to improve craft quality for all design specializations
• You’ll oversee the development of a PLG design system to ensure consistency and governance of growth-related components across HubSpot’s product
• You’ll influence large-scale strategic design projects by bringing a PLG perspective to platform and core experience pillars
• You’ll join a leadership team with UX, PM, and Engineering peers, co-creating a holistic, achievable PLG strategy for HubSpot. You’ll also partner with data analysts, web & product marketing, pricing, and other go-to-market leaders 
• You’ll work with your direct team of 4 leaders, 13 IC designers, and 4 UX researchers on design strategy and execution
• You’ll …