Senior Director of Product, Consumer Growth

About the Senior Director of Product, Consumer Growth at Headspace:

Headspace exists to provide every person access to lifelong mental health support. 

We’re accelerating our ability to deliver on our mission by expanding our breadth of mental health services to all of our members, and most significantly to those who come to us directly from our consumer channel.

We are seeking a dynamic and results-driven Sr. Director of Product to guide us through this evolution to our next phase of growth. This leader will drive product-led growth initiatives and have direct accountability for acquisition, onboarding, activation and reengagement across our direct line of business. The ideal candidate will have a strong background in commercializing new services, SKU development and deep expertise in optimizing consumer channels. Experience in healthcare, employer benefits, or health tech is a plus.

This pivotal role will share joint accountability for our consumer channel P&L alongside our Head of Consumer Marketing. They will directly lead a team of Product Managers as well as be responsible for our martech foundations, inclusive of our web channel and customer engagement platform. This leader will collaborate closely with cross-functional teams including marketing, engineering, design, finance, and analytics to define, launch and scale innovative mental health services. 

If you are a curious, entrepreneurial, data-driven and customer-centric product leader with a passion for combining mission and business and developing consumer services in an ambiguous environment we may be the right fit for you.

This role reports directly to our Chief Product and Design Officer, who is also the Executive-in-Charge of our Consumer business.

What you will bring:

Required Skills:

• New Product & Service Commercialization
• Proven track record of successfully commercializing new services.
• Experience taking products and services from concept through launch and into maturity and profitability
• Ability to co-develop and execute go-to-market experiments and strategies 
• Product-Led Growth Prowess
• Demonstrated mastery of product-led growth strategies.
• Experience leveraging product features and user experience to drive customer acquisition, retention, and expansion.
• Ability to harness data and analytics to inform product development and growth strategies.
• Leadership and Management depth
• Proven leadership experience in product management. 10+ years of product management experience, with at least 5 years in a leadership role managing consumer growth and monetization
• Strong ability to build, mentor, and lead cross-functional teams.
• Excellent communication and stakeholder management skills.
• Strategic Thinking & Execution
• Ability to think strategically and make data-driven decisions.
• Experience in identifying market opportunities and developing strategies to capitalize on them.
• Strong business acumen and understanding of financial metrics.
• Deep experience with rapid prototyping, A/B testing, and experiment design. Ability to use a data-driven approach to test hypotheses and use the learnings to develop your roadmap.
• Ability to blend and creatively respond to data across multiple insights streams - analytics, market trends, surveys, and customer interviews - to arrive at new hypotheses and solutions that successfully balance business and customer needs. Direct experience with human-centered design processes and approaches is a plus.

Preferred Skills (not role requirements):

Web Channel Management

• Experience managing web channels and driving web traffic growth, through SEO and other organic strategies.
• Proficiency in web analytics, A/B testing, and conversion rate optimization (CRO).
• Ability to work with web development teams to optimize user experience and performance.
• Knowledge of the evolving data privacy and data tracking landscape and proven ability to work with performance marketing and organic marketing teams to develop strategies in response

Lifecycle Optimization

• Experience in managing the customer lifecycle, from acquisition to retention and expansion across multiple channels - email, SMS, notifications, in-product
• Ability to develop and implement lifecycle marketing strategies to enhance customer engagement and loyalty.
• Proficiency with customer relationship management systems and lifecycle marketing tools

Healthcare Industry Experience

• Depth in healthcare, understanding regulatory environments, and industry-specific challenges, especially around insurance integration, reimbursement and payments
• Experience with healthcare products or services, particularly in consumer health or digital health
• Knowledge of healthcare market trends and the ability to anticipate and respond to and navigate industry changes and compliance requirements

Pay & Benefits:

The base salary range for this role is determined by a number of factors, including but not limited to skills and scope required, relevant licensure and certifications, and unique relevant experience and job-related skills. The base salary range for this role is $250,000-$310,000.

At Headspace, cash salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, unlimited, free mental health coaching, generous parental leave, and much more. Paid performance incentives are also included for those in eligible roles. Additional details about our Total Rewards package will be provided during the recruitment process.

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. 

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent Acquisition team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.

Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.  

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment. 

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice