Senior Director, Marketing Art Production

Our Mission:

To capture the hearts and minds of millions of players across the world by creating unforgettable games powered by the best technology.

About Us:

PlayQ is a rapidly growing entertainment and technology company that recognizes quality is king as we deliver unforgettable mobile game experiences to a global audience. Our games engage millions of users daily, surprising them with creativity, beauty and fun!

Our latest hit game, Treasure Party, uniquely combines match-3 puzzle gameplay with a board game adventure, offering a vibrant treasure-hunting experience. Treasure Party is quickly becoming a top title in the match-3 genre with fresh adventures and a fun, rewarding journey perfect for puzzle lovers and adventurers alike.

Our team is driven, playful and deeply committed to excellence and innovation. We work together to craft clever, visually stunning, and memorable experiences. PlayQ’s environment values initiative, collaboration, and individual leadership to ensure that our mission is fulfilled.

Who You Are:

• Proactive Achiever You consistently take the initiative to drive business results, supported by sound reasoning and detailed execution plans.
• Growth Driver You champion company-wide success by relentlessly focusing on achieving results, understanding how your work impacts the entire organization, and pushing to make it 10% better every time. You continuo
• Solution Seeker Fueled by curiosity, you explore various ways to solve a problem. Every hard problem is an opportunity in disguise. 
• Team Builder You actively foster strong dynamics within and between teams, contributing to our collective success.
• Resilient Leader You consistently approach your work with resilience and a steadfast passion for achievement of our goals despite challenges or setbacks.
• Data-Driven Creator You leverage data to back intuition. Empirical creativity is your go-to. Imagination led, data validated.

Why you'll want to come to work:

Join us as the Senior Director of Marketing Art Production to lead our creative marketing efforts for our hit match-3 game – Treasure Party.

This is a high-impact role where you’ll take full ownership of creating and delivering marketing art, leading the end-to-end production process from concept to execution. Leveraging your deep expertise in project management and creative services, you'll shape and scale campaigns that fuel both user acquisition and retention for a game that has already proven its product-market fit. Your work will be pivotal in amplifying Treasure Party’s reach and accelerating its growth in a competitive landscape.

Your Impact:

• Strategic Execution: Lead the creation and delivery of marketing art by developing and implementing production roadmaps, frameworks, and schedules that streamline workflows. Drive efficiency, ensure predictability, and maintain alignment with broader business objectives throughout the marketing art production process.
• Budget Optimization: Assess and communicate costs throughout the production cycle in order to balance high quality with quantity to keep us competitive in the market. Manage team budget, including scoping projects, people hours, and tools. 
• Tool Development: Own the development of our marketing art toolkit by identifying production gaps and driving effective solutions. Lead internal and external teams to deliver high-quality, functional tools that streamline and elevate our creative workflows by ensuring clear accountability across the process.
• Creative Testing: Collaborate with User Acquisition to review creative testing results. Understand which components of marketing art drive performance for the business and ensure artists are aligned on learnings and overarching goals to constantly level up their work. 
• Communication: Establish clear, consistent communication frameworks to keep key stakeholders aligned on project status and progress. Own and enhance feedback loops to ensure artists have a deep understanding of how their work directly connects to business objectives, timelines, and budget considerations.
• Stakeholder Management: Champion alignment and partnership across Marketing Art, Growth Marketing, and Game teams to ensure clarity on project goals and deliverables. Collaborate closely with key stakeholders to define strategic objectives, foster innovation, and maintain seamless communication throughout the entire production lifecycle.
• Ideation: Lead and facilitate structured brainstorming sessions to generate compelling concepts aligned with performance goals. Effectively organize, articulate, and present ideas to stakeholders to gather feedback, refine direction, and secure alignment and buy-in.
• Optimize Team Performance: Strategically lead and motivate the marketing art team, balancing innovation with a results-first approach.
• Market Competitiveness: Drive market research initiatives to deeply understand target audiences and stay ahead of competitor strategies. Conduct ongoing competitive analysis and stay current with emerging industry trends, tools, and technologies—including AI—to ensure we maintain a competitive edge, uphold quality standards, and optimize development efficiency.
• Quality Assurance: Review and deliver strategic feedback on creative assets to ensure all work aligns with brand guidelines, upholds the highest quality standards, and effectively supports marketing objectives.
• Process Optimization: Continuously evolve workflows, tools, and best practices to enhance efficiency, scalability, and creative excellence in production.
• Asset Management: Oversee the organization and upkeep of a centralized creative asset library, ensuring easy accessibility, version control, and consistent adherence to brand standards.

What you'll bring to the team: 

• Education: BA degree in a relevant field of study
• Experience: 12+ years in marketing art production or project management, ideally within the mobile gaming industry
• Expertise: Knowledge of production methodologies and tools.
• Collaboration and Communication: Skilled in engaging with executive leadership to secure buy-in and drive alignment. Proven track record of working seamlessly with both creative and analytical professionals—artists, developers, and growth marketers alike. Expertise in translating business objectives into clear, actionable creative direction.
• Technical Proficiency: Proficient in Adobe Creative Suite (After Effects, Premier, etc) and relevant plug-ins, emerging visual AI tools. Familiarity with 3D animation tools such as Blender
• Project Management: Expertise in agile methodologies to monitor progress, mitigate risks, and ensure projects meet deadlines and budget targets. Strong collaborator with key stakeholders to optimize workflows, resolve conflicts, and keep initiatives on track for successful delivery.
• Problem-solving: Analytical and solution-driven approach, with a strong emphasis on identifying the root cause of issues and working towards measurable improvements.
• Strategic Foresight: Ability to anticipate potential outcomes and prevent unforeseen challenges. A mindset of productive paranoia to stay ahead of risks and enable effective, forward-thinking decision-making.
• Leadership: Proven ability managing a team of artists and motion designers to deliver high-quality marketing creative that drives business results.

Working at PlayQ:

• Unparalleled opportunities to make a meaningful impact on a mission-driven team
• Competitive compensation with a comprehensive benefits package, including medical, dental, vision, life, long-term disability, and even pet insurance
• Flexible time off
• 401(k) plan with company matching to invest in your future
• A brand-new, creatively designed office space filled with natural light, collaborative areas, and free parking
• Prime location—just a short walk from top restaurants, coffee shops, and the metro
• Fully stocked kitchen with snacks and beverages to keep you fueled
• Create incredible games—for a living! Because who doesn’t love games?

At PlayQ, we leverage competitive benchmarking data when setting each role’s base pay range. Individual base salary will be determined based on job-related factors which may include knowledge, skills, experience, scope of role, business need and geographic location.

The estimated base pay range for this role is listed below.

$130,000-$180,000 USD 

Additional information:

• This role is open to remote employees located in select US states including California, Washington, Nevada, Texas, Florida, Pennsylvania, New York and Georgia.
• This role is offered as a full time position.

If your skillset aligns with the requirements of this role, we will contact you through our official Applicant Tracking System (Greenhouse) or company email address (@playq.net). If you receive communication from a different domain, this communication is not from a legitimate representative of PlayQ.

For California residents, please see the Privacy Notice for California Residents.California law requires that we provide you this notice about the collection and use of your personal information. Please read it carefully.