Senior Director, Internet Marketing

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Sr Director, Global Media Strategy is part of the Digital Marketing team and reports to the VP, GFM Strategy, Operations, Performance, Media. This role will be responsible for evolving our global digital marketing strategy with the goal of driving awareness of and engagement with the Salesforce brand. This role will also be responsible for managing a team of global media strategists with the goal of managing the global media strategy for the Salesforce product portfolio. The Sr Director, Global Media Strategy will manage strategists who develop audience media plans across globally executed campaigns, provide executive leadership with updates as needed and work with business and channel leads to optimize campaign performance and ensure strategic alignment.
Primary Responsibilities:

• Manage a team of strategists who build brand, engagement, and performance  media plans across search, social, display, video, native and mobile platforms.
• Translate the goals of integrated initiatives into digital goals and put together supporting media strategies.
• Collaborate with business stakeholders and channel leads to ensure tight integration of engagement media plans with global direct response strategy.
• Perform campaign analysis directly relevant to optimization and/or planning and buying decisions. Contribute to campaign analytics and insights development.

Knowledge and Skill Requirements:

• Strong familiarity with relevant Tech B2B media vendors and experience building brand, engagement, and performance focused media plans.
• Experience collecting/interpreting data from a variety of media platforms (Google Analytics, Doubleclick Campaign Manager, YouTube, etc.) to make solid business recommendations.
• Strong project management skills and attention to detail.
• Experience leading digital advertising strategy and execution across a variety of digital platforms.
• Strong excel skills required, Tableau skills a plus.

Education/Experience:

• 10+ years in a role responsible for digital media planning.
• Experience managing a team of 10+
• Agency media experience
• Proven track record of building and executing successful cross-platform media plans at an enterprise company.

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Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce.

Salesforce welcomes all.

For Washington-based roles, the base salary hiring range for this position is $175,300 to $267,400.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com. Apply