Senior Director, Growth Marketing

ABOUT THE ROLE:

Rightway is a care navigation and pharmacy benefits platform that is changing the way healthcare is delivered for over one million members. Every day, we are driving exceptional results for our clients as we continue to go further and further upmarket. As we enter this exciting phase, we are looking for a visionary marketer to strategically lead and shape our commercial marketing efforts.

As the Senior Director of Growth Marketing, you will be responsible for planning and executing a comprehensive multi-channel marketing strategy to achieve Rightway's ambitious revenue goals. You will define the vision for our growth marketing efforts, developing initiatives to increase awareness of our solutions, engage with our target audience, and drive client acquisition. You will use data to drive insights that will optimize marketing efforts across the acquisition funnel while establishing a long-term growth framework.

This is a highly visible, cross-functional role. It’s a great opportunity for a strategic leader who is excited to join an organization during a key growth period, further elevate our growth marketing function, and make an enterprise-wide impact.

WHAT YOU’LL DO:

• Develop and refine Rightway’s growth marketing strategy, prioritizing impact over action to drive CARR goals while maximizing ROI. You will apply your strategy across different product and buyer segments and throughout the marketing funnel.
• Design and implement integrated campaigns that include content, paid media, email, events, direct mail, and sales activations.
• Elevate our partner activation channels by building relationships with Tier 1 partners, understanding their objectives, and creating campaigns that convert their book of business.
• Develop the next phase of Rightway’s paid marketing strategy. Test-and-learn new digital and offline channels to strengthen our impact and inform larger investments as Rightway grows.
• Implement A/B testing and experimentation across audience targeting and landing pages to refine marketing strategies.
• Build and manage the annual growth marketing budget, allocating resources to high-impact initiatives and ensuring ROI on marketing investments. (I.e., Understand when to scale strategic investments.)
• Partner with senior sales leadership on key finalist pitches. Support related finalist deliverables, including presentations at key conferences and events.
• Use marketing automation and analytics tools to measure, analyze, and report on campaign performance.
• Apply data-driven insights to optimize lead generation channels, campaigns, and tactics. Track and report on key metrics, and adapt strategies to meet performance goals and CARR targets.
• …