Senior Director, E-commerce

Who are we: 
Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - in every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.

We’ve amassed over 75,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

The Opportunity:
Caraway is seeking a Senior Director of eCommerce to lead and innovate our entire digital ecosystem. This pivotal leadership role will own our eCommerce strategy, manage the digital product roadmap looking out over a multi-year horizon, oversee product management, development and UI/UX design. Your mission: drive revenue per session (RPS) by owning and optimizing every digital touchpoint—from the moment a customer lands on our site to their repeat purchase journey. 

You’ll spearhead the digital roadmap, managing our Shopify instance acting as a digital enabler for cross-functional teams. A key focus will be optimizing customer journeys that promote all Caraway product lines, ensuring customers can discover the right products while gaining exposure to our full portfolio. You’ll also play a crucial role in enhancing digital merchandising to build average order value (AOV) and drive up conversion rates (CVR). You’ll be one of the key leaders on GTM, helping to craft the perfect digital experience to introduce new categories to new to file & returning customers in partnership with growth, brand, product, finance, creative, ops & more.

This role is perfect for someone who sees the big picture but loves diving into the details. You’ll lead the creation of a robust digital content hub, offering customers a destination to explore our brand deeply—learning about our products, design processes, community stories, and more. You’ll also own the development of onsite customer accounts, transforming them into essential resources where customers can access important information and stay connected with Caraway long after their initial purchase.

If you’re passionate about creating performant and revenue driving shopping experiences, storytelling through digital experiences, comfortable owning technical stacks (including headless commerce sites), and love building high-performing teams, this is your chance to take a high-growth, nine-figure brand to the next level.

Who You Are:
As a digital powerhouse, you bring a proven track record of leading eCommerce, digital product management, UI/UX, and development teams for high-growth consumer brands. You excel at collaborating with cross-functional teams on go-to-market strategies for new product launches, thoughtfully integrating these offerings into existing digital touchpoints for both new and existing customers. With a customer-focused and data-driven approach, you specialize in optimizing digital journeys to drive average order value (AOV), conversion rate (CVR), and revenue per session (RPS). You are proficient in Shopify and well-versed in backend systems and applications, you are committed to delivering best-in-class digital experiences. Your expertise extends to headless commerce and technical stacks, ensuring that Caraway remains at the forefront of industry innovations. You are passionate about brand storytelling and adept at using digital touchpoints to convey mission-driven narratives that truly resonate. Your exceptional skills in digital merchandising strategies enhance site metrics and overall performance, and you thrive in both strategic planning and hands-on execution. You thrive in collaborative environments, working effectively across growth, marketing, operations, finance, and creative teams.

Responsibilities:

Leadership, Team Management & Coaching

• Lead and mentor product management, development, and UI/UX teams, fostering a culture of high performance and innovation.
• Champion a customer-first, digital-first mindset across the organization.
• Build and maintain a high-performing team that delivers exceptional digital experiences and measurable business outcomes.

eCommerce Strategy & Digital Roadmap Ownership

• Own Caraway’s eCommerce strategy and digital roadmap, ensuring alignment with growth, brand, and international expansion goals.
• Launch new features and conversion rate optimization (CRO) tests designed to enhance key metrics (AOV, CVR, RPS).
• Manage and optimize Shopify and headless commerce solutions, ensuring a seamless customer journey and scalable infrastructure.

Customer Journeys, Merchandising & Content Strategy

• Optimize paths to purchase and onsite journeys to promote all product lines, ensuring customers find the right products while gaining exposure to the full portfolio.
• Lead digital merchandising initiatives that improve site performance metrics and drive revenue.
• Develop a comprehensive digital content hub that engages customers with product education, design inspiration, community stories, and more.

International Expansion & B2B Marketplaces

• Drive international digital expansion by creating localized site experiences and aligning logistics, growth marketing, retention & other functions to provide a seamless global shopping experience
• Identify and scale B2B marketplace opportunities, expanding Caraway’s reach and revenue streams in partnership with other teams

Technical Stack & Cross-Functional Collaboration

• Own Caraway’s technical stack, continuously optimizing it to ensure industry-leading performance and innovation.
• Own vendor relations, contract negotiations, app demos & more to keep us ahead of the curve and paying fair prices that fit within your team’s stated cost targets

Measurement & Analytics

• Own and optimize key KPIs (RPS, AOV, CVR) using data-driven insights to guide digital strategies.
• Build robust analytics frameworks that provide visibility into digital performance, informing strategic decision-making.

Knowledge, Skills, and Abilities:

• 10+ years of experience in eCommerce, digital product, or related fields, including 5+ years leading digital teams.
• Deep Shopify expertise, with working knowledge of headless stacks and supporting applications.
• Strong understanding of UI/UX design principles, digital merchandising, and customer journey optimization.
• Proven success in creating digital content hubs and optimizing customer account ecosystems.
• Experienced in international expansion, B2B marketplace development, and multi-currency Shopify setups.
• Analytical, highly proficient in leveraging data for decision-making and performance optimization.
• Exceptional leadership and communication skills, with a talent for cross-functional collaboration

The anticipated base salary range for this role ​is $190,000 - $225,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.

Caraway Life:
Caraway is an exciting, fully remote digitally native company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.

Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. 

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: 

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO 
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product + swag, F&F discounts

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status