Senior Director, Demand Generation - Remote

We Speak Simplicity:

Bestpass is a comprehensive payment platform provider and leader in toll management solutions for commercial fleets of all shapes and sizes. We ensure data accuracy, consolidate payments, and save users time and money. Founded in 2001 by truckers for truckers, we are a trusted partner on the road and in the back office for customers and tolling authorities. When it comes to managing toll, it’s an easy task for a household consumer with only two cars in their driveway, but it is an incredibly complex task for trucking fleets. 

That's where Bestpass comes in. We make tolling simple!

Our solutions help trucking fleets spend 40% less time managing transponders and 30% less time making toll payments, all while enjoying volume discounts (where applicable). Bestpass customers can turn their attention away from complex administrative tasks to focus on the challenges that are most important to their business. Seriously, who wouldn’t want to join our fleet?

At Bestpass, you’re in the Driver’s Seat!

Road Map:

As the Senior Director, Demand Generation, you will lead a team of high-powered Marketers and be responsible for developing the strategy and executing all programs to drive brand awareness, high-quality leads, Marketing Originated Bookings, Marketing Influenced Bookings, and Return on Marketing Investment. 

In close collaboration with Sales, Customer Success, and other marketing teams, the right individual will develop an effective mix of marketing programs that generate and engage leads at all funnel stages. The ideal leader will direct and grow a highly capable and energetic team to achieve its goals. 

Reporting to the Chief Marketing Officer, the ideal candidate will bring a mix of marketing experience balanced with tactical and execution skills in previous functional and team leadership roles. The candidate should blend strategy, creative vision, analytics, and organization, and enjoy communicating across the company and with prospects and customers.

What Your Ride Will Look Like:

• Design and execute marketing programs, including initial planning and ongoing execution across all product families to achieve all marketing targets.
• Recruit, develop, and mentor a team of marketers who develop and deploy campaigns and content across email, digital advertising, social media, and paid media channels.
• Determine and plan campaigns including the optimal deployment of an increasing marketing program budget.
• Lead digital marketing capabilities, including SEM, SEO, and CRO, and oversee our corporate websites in partnership with internal partners and external agencies.
• Drive awareness and alignment of marketing campaigns within Sales, Customer Success, Business Development, and other relevant departments.
• Continually A/B test and optimize, establishing actionable outcomes from testing results.
• Demonstrate a strong commitment to ongoing Sales alignment to ensure program success.
• Be able to think strategically and dive into the details to get things done.

Show Off What You Have:

• Minimum 10-12 years in B2B Marketing with over 5 years in a Marketing leadership and people management role
• B2B technology experience required; additional B2C experience helpful
• Experience with trucking / transportation industry a plus
• Demonstrated expertise in designing, executing, and measuring annual and account-specific campaigns across multiple product lines and customer segments
• Proven success in B2B marketing methods and best practices specific to demand generation
• Extensive understanding of digital marketing and corporate website best practices – experience in SEM, paid search, social and online advertising, SEO, and CRO
• Hands-on experience working with Marketing technology, including marketing automation and email marketing
• Account-based marketing experience preferred
• Highly creative – ability to think outside the box to find new ways to generate interest and excitement among targeted audiences
• Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts and assess efficacy of marketing programs
• Strong attention to detail during review of content and creative designs
• Entrepreneurial spirit and commitment to achieve outstanding results
• Highly motivated and passionate with the ability to adapt to change

Fuel Gauge:

This role is budgeted $160,000 to $170,000 base salary. 

What Drives Us to Work Every Day:

• We are laid back but always professional.
• Our offices are modern and fully equipped to make you feel at home. Enjoy a team meeting in one of our two cafes, shoot some darts while brainstorming ideas or just sit back and enjoy free healthy snacks and drinks to keep your mind and body satisfied.
• We pride ourselves on making a difference, to our employees, clients, and their businesses.
• We love “quirky” and accept team members for who they are & what they bring to the table.
• We are proud to build all our relationships based on transparency and trust.
• All our teams consist of top talent that are energetic, inquisitive and love jumping out of bed each day because they know they can and will make a difference!

We care about your Zen:

• A flexible work schedule, with 100% remote and/or hybrid roles.
• An amazing benefits package, including health and dental-effective on your first day of work.
• Paid time off so you can have time to relax and experience a healthy work-life balance.
• A 401K plan with an impressive company match. It’s never too early to start saving for retirement!
• Tuition reimbursement to help expand your mind and keep your career on track.
• Health and wellness focused work environment with optional standing desks, office fitness challenges, monthly chair massages and plenty of outdoor space to take a walk or just clear your mind.
• Opportunities to participate in charitable events, give back to the community and get paid for your efforts!
• We reward success with promotions from within and encourage all employees to switch lanes and check out other departments.
• We pay hefty referral bonuses to all employees who refer family and friends!

Bestpass Core Values – We are #OneBP 

• Own Outcomes: We take ownership for our actions, decisions, and we deliver on our promises. When we fall short, we create learning opportunities. 
• Nurture Growth: We encourage learning new things, expanding your skills, sharing your individual ideas and asking tough questions.
• Excellence: We strive for excellence in everything we do and chart the path from good to great.
• Boldly Innovate: We are bold in our thinking, and we challenge the status quo in all areas. We are solution seekers even when faced with tough problems. 
• People First: We win as a team by collaborating and bringing out the best in each other. We always treat others as they would like to be treated. 

Bestpass is committed to fostering a diverse and inclusive culture that is respectful and welcoming of individual differences. We are proud to be an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or maternity status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations